For over 20 years, the company has made mattresses without harmful chemicals, grounded in the belief that what people sleep on shouldn’t compromise their health.
“People are sleeping on mattresses for 8 hours a night while potentially breathing in toxic gases,” owner Rick Longmore said. “[Those toxins] enter into their bloodstream faster than anything else except for food.”
The evolution of the company
Naturepedic started by making safe, healthy mattresses for babies, knowing how sensitive infants are to chemicals. As more people began to understand the connection between sleep and overall health, the company expanded to offer mattresses for adults and kids, too. Doctors have even recommended their products, pointing out the possible health risks linked to the chemicals found in many traditional mattresses.
Customer feedback
The company has numerous accounts from customers who have experienced significant health improvements after switching to Naturepedic mattresses. Store manager Kristie Bender shared her own experience with formaldehyde toxicity, which she believes could have been related to the amount of toxins in her previous mattress.
“About 12 years ago, it was discovered that I had a dangerous level of formaldehyde in my brain, which greatly impacted my health. After detoxing and recovering from the damage the formaldehyde caused, I learned about all the toxic chemicals in mattresses, formaldehyde being one of them,” she said.
The company’s Dallas store manager, who has a high functioning autistic son, told us about her son’s sensitivities to chemicals and how he rarely got a good night's sleep. Once he started sleeping on an organic mattress, his sleep improved greatly.
What’s inside matters
The foundation of Naturepedic's mattresses lies in the careful selection of materials. The company’s materials include organic cotton, organic latex and organic wool, along with premium materials such as cashmere and alpaca wool in their luxury lines.
Naturepedic emphasizes the importance of using certified organic materials throughout the entire mattress. There are companies that practice greenwashing, where they make misleading claims about the organic content of their products. Naturepedic ensures transparency by providing customers with access to all relevant certifications in their stores.
Custom comfort, built to last
Recognizing that comfort is just as important as health, Naturepedic offers customizable mattresses designed to fit individual needs. This is especially helpful for couples with different firmness preferences or for people whose comfort needs change over time.
For the first 100 days after receiving the mattress, the company allows customers to swap out layers, free of charge, to adjust the firmness. Company representatives explain that coils support spinal alignment while latex relieves pressure points and offers comfort. Together, these components can be mixed and matched to create a mattress that truly fits. As part of its Beds for Life concept, a customer is able to purchase individual pieces, whether latex or coil, later on in case their needs change.
“Let's say ten years down the road, a client’s body changes, and they need a different feel. Instead of having to invest in a new mattress, they can simply purchase new latex or coils to meet their current needs,” Longmore said.
The company also offers a luxury line, Halcyon, which combines premium materials with the same commitment to health-conscious design, as well as organic bedding, pillows and more.
Something for every age
To address the needs of younger customers and ensure they get the best start in life, the company offers a line of baby and kids mattresses. They are all made without harmful materials, such as polyurethane foam, flame retardants and volatile organic compounds, that are so common in conventional baby and kids mattresses.
“We have everything that babies and kids need in order to have a healthy sleep experience,” Bender said.
An investment in wellbeing
When it comes to pricing, Naturepedic aims to be competitive with other premium mattress brands. While their mattresses may be priced higher than those found at discount retailers or online marketplaces, the company emphasizes the value and longevity of their products.
Rest easy, breathe easier
Naturepedic Organic Mattress Gallery isn’t just selling mattresses. It’s changing the way people think about sleep. For those looking to upgrade their rest and reduce everyday exposure to toxins, Naturepedic offers peace of mind—night after night.
Get fitted for the mattress of your dreams today by visiting 1151 E. Southlake Blvd., Ste. N 320, Southlake. To learn more about Naturepedic Organic Mattress Gallery’s selections and to be the first to know about their Memorial Day Sale, click here.
The above story was produced by Multi Platform Journalist Sydney Heller with Community Impact's Storytelling team with information solely provided by the local business as part of their "sponsored content" purchase through our advertising team.
