“Whole Earth Provision Co. has always been a supply store for more curious and intentional living,” Director of Store Operations Bridgett Thom said. “Our product selection seeks to provide our community with what they need to get out and experience the world in a more playful way.”
Walking into one of Whole Earth Provision Co.’s stores feels less like a shopping trip and more like embarking on a journey.
"This is where you can discover things you've never seen before," Bridgett said. "Our buyers focus on finding products that make activities more accessible and enjoyable. We offer everything from reliable adventure gear to comfortable clothing that lets you feel like yourself and unique gifts and toys with a surprise around every corner."
Creating a welcoming space for discovery
In addition to its product variety, Whole Earth Provision Co. prioritizes creating an inviting and approachable environment.
“We hire people who are curious about other human beings and who really get a spark out of being of service,” Bridgett said. “Our experience in the store is meant to be one of discovery, of play and ease.”
She acknowledges that exploring outdoor and technical gear can be intimidating for some, which is why the staff is trained to meet customers with curiosity and kindness.
"We ensure our staff are well-versed and ready to meet people where they are, helping to ease the stress and guide them toward the right choices," Bridgett said.
Community at its core
Beyond retail, Whole Earth Provision Co. is deeply committed to community engagement. Throughout the year, the company organizes events like creek cleanups and donation drives, creating opportunities for customers to connect with both nature and each other.
Each April, Whole Earth Provision Co. celebrates State Parks Month by raising funds to support Texas State Parks. In 2024, over $317,800 was raised, helping cover operational expenses, visitor programs and park maintenance. The 2025 donations will go toward printing over a million trail maps for parks. The money has been used to support park visitor programs, park maintenance and more
Donations are taken at any of the store locations.
Outfitting adventures, enriching lives
Whole Earth Provision Co. doesn’t just sell products; it helps create lifelong memories. During the pandemic, the stores’ selection of jigsaw puzzles and backyard toys became lifelines for families seeking connection at home. But the store’s impact extends far beyond.
“We’ve outfitted countless people and families for their once-in-a-lifetime trips, their bucket list adventures,” Bridgett said. “It’s one of the best parts of working here: you get to live vicariously through your customers’ adventures.”
For 54 years, Whole Earth Provision Co. has operated on a foundation of curiosity, kindness and service.
At Whole Earth Provision Co., the spirit of adventure is a way of life. Whether you’re gearing up for a bucket-list hike, discovering a new hobby or simply seeking a place to explore, Whole Earth Provision Co. welcomes everyone to find joy in the journey.
To find the addresses of Whole Earth Provision Co. locations in Austin, Houston, San Antonio or Dallas, and to explore their full selection of products online, visit their website.
The above story was produced by Multi Platform Journalist Chloe Chapel with Community Impact's Storytelling team with information solely provided by the local business as part of their "sponsored content" purchase through our advertising team.
