CEO and cofounder Zach Dell, a lifelong Texan with deep family roots in Austin, Dallas-Fort Worth and Houston, has experienced firsthand the challenges that extreme weather events pose to homeowners.
“I take pride in being a native Texan,” Dell said. “I knew I wanted to create a solution that strengthens the Texas [power] grid and ensures more reliable power for our communities.”
Power outages in Dallas-Forth Worth
Starting the week of March 3, a severe storm hit the Dallas-Fort Worth area, knocking out power for an estimated 300,000 residents. During this storm, Base Power Company members experienced minimal disruption thanks to the backup energy systems included in their plans.
“The recent storm in DFW highlighted the challenges everyday Texans face with the [power] grid,” Dell said. “Over 300,000 people lost power, with many experiencing outages lasting a day or longer. We’re proud that Base members were protected through the storm, ensuring they had power when they needed it most.”
A cost-effective alternative to generators
The Texas-based energy provider offers increased accessibility to home energy resilience. Traditional standby generators cost between $15,000 to $30,000, including installation, making them unattainable for many households. However, Base Power Company provides a more affordable alternative, with a $495 setup fee and a $195 annual membership that covers all service and maintenance.
“There are countless households that have considered backup power—primarily large generator systems costing over $15,000—but ultimately decided against it due to the high expense,” Dell said. “Base makes reliable power accessible to everyone by offering the same benefits at 1/20th of the price.”
Customer support that stands out
Beyond its technology, Base Power Company sets itself apart with its dedicated customer support. The company maintains an Austin-based team that is available around the clock, ensuring customers receive timely and knowledgeable assistance. From initial sign-up to ongoing maintenance, representatives guide homeowners through every step, making the transition to backup power seamless.
Expanding for a more resilient future
As Texas continues to face extreme weather events, Base Power Company is growing to help more residents safeguard their homes. By combining affordable backup solutions with strong customer support, the company is redefining expectations for home energy security. The company has clearly found an attractive solution, as it has become one of the fastest growing power companies in the country.
“At Base, we believe every Texan deserves affordable, reliable power—not just a few,” Dell said. “Knowing that we’re making energy security accessible to more households is incredibly rewarding. We’re excited by the growth we’ve seen since launching, and we’re eager to continue serving even more Texans.”
To learn more about Base Power Company and to check if your location falls within their service areas, click here.
The above story was produced by Multi Platform Journalist Sydney Heller with Community Impact's Storytelling team with information solely provided by the local business as part of their "sponsored content" purchase through our advertising team.
