While Valley Ranch Town Center—Houston's most visited open-air shopping center, attracting nearly 12 million visitors annually—remains a bustling hub for retail and entertainment, the upcoming expansion will extend beyond the Town Center itself.
The latest additions, which include a 210,000-square-foot convention center, an expanded entertainment district and a brand-new retail district, are poised to elevate the experience.
The Signorelli Company, which has led the development of Valley Ranch from its inception, continues to focus on long-term growth and creating spaces that are both functional and impactful.
“Valley Ranch is not just growing—it's transforming into a vibrant, world-class destination that blends shopping, dining and entertainment seamlessly,” Danny Signorelli, CEO of The Signorelli Company said. “This expansion will elevate the entire region, positioning Valley Ranch as a true hub for both residents and visitors alike.”
Valley Ranch Entertainment District
Valley Ranch’s 138-acre Entertainment District is designed to offer an immersive blend of dining, cultural and recreational experiences. The district already boasts key attractions such as The Hill at Valley Ranch—a multi-purpose outdoor entertainment venue—a Cinemark, the state-of-the-art Randall Reed Stadium and the New Caney ISD natatorium.
The upcoming convention center, spearheaded by the East Montgomery County Improvement District, will be the seventh largest in Texas, opening the door for corporate events, trade shows and large-scale community gatherings.
Additionally, Hope Media Group is developing a cutting-edge Ministry & Media Center, which will house multiple Christian radio stations and is expected to enhance the area’s cultural footprint when it opens in 2025.
Beyond these developments, Valley Ranch is expanding its amphitheater, which drew a staggering 18,000 attendees for last year’s Fourth of July concert. The enhanced venue is expected to be one of the largest outdoor entertainment spaces in Texas.
Adding to the excitement, Lumos, a next-generation entertainment center, is currently under construction. Lumos will feature bowling, arcade games and immersive attractions, further enhancing the district’s family-friendly appeal.
"With each new addition, the Valley Ranch Entertainment District is becoming more than just a place to visit—it's evolving into a destination that caters to every interest and age group," Signorelli said. "From large-scale events to family-friendly activities, Valley Ranch will be a game changer for entertainment in the Houston area."
Valley Ranch Marketplace
Complementing the entertainment expansion is Valley Ranch Marketplace, a 188-acre retail district with 850,000 square feet of retail space designed as a curated shopping and lifestyle destination.
“Marketplace will introduce a mix of national and regional retailers, boutique offices, fitness centers, beauty and wellness services, and chef-driven bistros,” Signorelli said. “We’re committed to creating a space where both local residents and visitors can enjoy exceptional experiences, with diverse offerings that cater to every taste and lifestyle.”
Designed with convenience and connectivity in mind, Marketplace will offer a dynamic shopping experience with pedestrian-friendly walkways, outdoor seating and lush landscaping. The development aims to create a vibrant, walkable environment where visitors can explore a variety of shopping, dining and lifestyle options in one cohesive setting.
The Signorelli Company, the visionary developer behind Valley Ranch, is taking a strategic approach in selecting tenants, ensuring a balance between well-known national brands and unique boutique operators. The goal is to provide an elevated retail mix that caters to a diverse audience while enhancing the overall experience of Valley Ranch Town Center. With careful planning and thoughtful curation, Marketplace is set to become a premier shopping and lifestyle destination, further cementing Valley Ranch’s reputation as a top-tier regional hub.
Economic impact and future growth
With this massive expansion, Valley Ranch is not only enhancing the shopping and entertainment landscape, but also making a significant economic impact.
The development has already generated approximately 3,000 full-time jobs, and with millions of square feet of additional space planned, that number is expected to double in the coming years. The tax base, currently around $1 billion, is projected to grow substantially, benefiting local schools, businesses and public services.
For residents and visitors, the appeal of Valley Ranch goes beyond shopping. The development is designed for convenience and connectivity, where families can enjoy entertainment, dining and retail all in one place. This master-planned approach has positioned Valley Ranch as a regional draw, attracting visitors from across Houston and beyond.
A long-term vision for community development
Unlike many short-term commercial projects, Valley Ranch is being developed with a long-term vision. Investments in civic infrastructure—such as the partnership with the New Caney School District to build top-tier sports facilities—highlight the commitment to fostering a lasting community identity.
“In just three years, we’re set to complete the Marketplace and Entertainment District, nearly doubling our vibrant live-work-play destination from 1.7 million to 3 million square feet, and this is just the beginning,” Signorelli said. “ Our vision for future districts will continue to elevate Valley Ranch as a thriving economic hub while creating a dynamic and sought-after location where everyone can enjoy an unrivaled mix of shopping, dining, entertainment and everyday conveniences.”
As Valley Ranch continues to evolve, its combination of world-class amenities, entertainment venues and retail spaces ensures it will remain a premier destination for years to come. Whether visitors are coming for a concert, a day of shopping or a corporate event, Valley Ranch Town Center is redefining what a mixed-use development can be in Texas.
Learn more
To learn more about the Valley Ranch’s expansion or explore existing attractions, visit the Valley Ranch website.
The above story was produced by Multi Platform Journalist Chloe Chapel with Community Impact's Storytelling team with information solely provided by the local business as part of their "sponsored content" purchase through our advertising team.
