For more than two decades, The Cheney Group has been about more than real estate transactions; it's been about cultivating community.
Founded nearly 22 years ago, the firm has grown into a team of 10 agents and four support staff members who are all deeply rooted in North Texas, where they live, work and connect. Led by Frisco Mayor Jeff Cheney, The Cheney Group offers a tailored approach that goes beyond buying or selling homes—helping clients truly settle into a community.
“We were very active in our community early on, from the Chamber of Commerce, to the Frisco Education Foundation and supporting our local schools and sports our kids were involved in,” Cheney said. “You would see us out and about at every event, and that's been part of our DNA: our business has grown organically through relationships and connections in the community.”
Today, the company continues this legacy by sponsoring various Frisco schools, programs and nonprofits, including Frisco Fastpacs, Make-A-Wish and Scottish Rite. They regularly support area restaurants and businesses by hosting meetings and events there and attending groundbreaking and open house events to support local businesses. The Cheney Group’s commitment to community involvement has become a signature aspect of its service, even garnering them awards like Frisco Chamber’s Small Business of the Year.
The Cheney Group prides itself on being a one-stop shop for clients. For sellers, they provide everything from design, remodeling assistance and staging services to dedicated closing coordinators who handle inspections, paperwork, utility transfers and even move scheduling. With a client concierge guiding clients through the listing process and a professional marketing and photography team dedicated to each home, every aspect of selling is covered.
On the buying side, The Cheney Group’s seasoned agents, each well-versed in the area’s real estate landscape, offer comprehensive search support with the latest technologies, including access to off-market listings. Their expertise extends to savvy negotiation tactics and deep local knowledge, helping clients make informed choices about not just a home, but the lifestyle and community that comes with it.
“Being a realtor, a big thing that we bring is knowledge of the community,” Cheney said. “A lot of people, when they start thinking of moving, they're so focused on the brick-and-mortar of the home. We really try to coach people that wherever you move, you're buying into a lifestyle.”
Beyond his real estate expertise, Cheney brings a unique financial perspective to the table from his background as a certified public accountant, helping clients navigate complex financial decisions around buying, selling and investing. Named Executive of the Year, and quoted in esteemed publications like the Wall Street Journal, he is known to have a wealth of knowledge in his field. His wife Dana has a marketing background and leads the group’s branding initiatives. Other team members contribute skills in design, attention to detail and administrative excellence—like Dolly, the team’s listing coordinator and office manager who was named Admin of the Year in 2024 by The Frisco Chamber of Commerce.
Even after the sale, The Cheney Group remains a valued resource. They often connect clients with contractors, provide family resources like babysitters and daycares and support their clients’ business endeavors through networking. This commitment has cultivated a loyal client base, with many clients working with The Cheney Group across multiple transactions over the years.
“We have clients that have been with us for the whole 22 years we have been in business and we've helped them far beyond just buying or selling a property,” Cheney said.
With well over $2 billion in real estate transactions, The Cheney Group’s reputation rests not only on expertise and success but also on community engagement, trust and a dedication to excellence.
To learn more about The Cheney Group, visit the team’s website.
The above story was produced by Multi Platform Journalist Mary Katherine Shapiro with Community Impact's Storytelling team with information solely provided by the local business as part of their "sponsored content" purchase through our advertising team.