As the housing market fluctuates, guidance and support from industry experts is a vital aspect to selling or buying property. At Selling High Buying Low, clients can get tailored services from the full-service real estate brokerage.

Michelle Lundquist, designated broker and co-owner of Selling High Buying Low said the business specializes in buying, selling and renting residential real estate.

Personalized real estate services are key to setting an agency apart in today's market, and the business offers just that through its program for helping buyers and sellers through the transaction process. Instead of a one-size-fits-all approach, Lundquist and her team offer curated services based on clients' needs.

“Instead of having a kind of one stop shop for everyone, we actually have a menu of services that speak to the individual needs of people and provide them exactly what they need,” Lundquist said. “Then, the cost that they incur corresponds with their needs.”

Clients who have previous experience buying and selling don’t need all the bells and whistles. In this case, Lundquist can offer basic services at a lower cost.

“We can offer services for less cost, whereas a lot of brokerages just charge the same price regardless of what the client needs,” Lundquist said.

Other clients may want and need more services from the brokerage, in which case Lundquist offers white-glove service. This service package is all-inclusive and can be especially helpful for clients who are in the luxury retail space and need drone photography, staging and more.

To figure out what services are needed, Lundquist schedules a strategy meeting with clients to learn more about their needs. This meeting helps Lundquist build a plan, figure out a timeline and determine what support services clients need. Because Lundquist is local, the meeting often takes place in person.

“We have these menus of services and so when they come to us, we're not just saying, ‘Okay, we're gonna just charge you this amount,’ based on a percentage,” Lundquist said. “We have specific items we go through and say, ‘Based on what I see, this package looks like it's the best fit for you and we give you the price for that package at that time.’”

On the white-glove side of Selling High Buying Low’s services, Lundquist said she is proud to be present in the home for showings—something not many real estate agents do these days. Lundquist said she’s found that personal touch makes all the difference.

“A lot of agents who come in and list a home will just put [in] a lockbox and buyers and buyers’ agents come in and out,” Lundquist said. “We don't do that—we're present in the home. It gives people a lot more security without having strangers in their home. We believe that our job is to sell it, so we want to be in the home and be able to explain and answer questions.”

Selling High Buying Low primarily services clients in the New Braunfels, Canyon Lake and Seguin areas, and Lundquist said she loves the community. Prospective clients can contact Selling High Buying Low any time by calling 210-744-9960, and sellers can walk through an online valuation process to request a price on their home.

Lundquist said many people may be confused about commissions and who is paying for what.

“We’re transparent about what we charge upfront, so there are no surprises,” Lundquist said. “We’re also really open to discussing what’s going on in the market. We’re here to be a resource for people.”

To learn more about Selling High Buying Low, visit the company’s website.

The above story was produced by Senior Multi Platform Journalist Summer El-Shahawy with Community Impact's Storytelling team with information solely provided by the local business as part of its "sponsored content" purchase through our advertising team.