Laurie Flood fell in love with real estate during her college years, but made the decision to put her passion on the backburner to spend a decade managing marketing and business negotiations for a few of Austin’s biggest tech companies—thus gaining all of the vital skills needed to run one of the top selling Real Estate Teams in the Austin area with almost $90 million in sales in 2021.

“I have an entrepreneurial spirit, and I like the idea of helping people by providing an exceptional service with results when they really need it,” Flood said. “When I transitioned into real estate, that was a nice carryover ... I was able to really dig in and apply unique marketing strategies that were very different from competitors.”

What sets the Laurie Flood Team apart from all the rest? Unlike a traditional Realtor who works with buyers and sellers while still managing the day-to-day tasks of running a business, Realtors on the Laurie Flood Team are specialized. Buyers agents work with buyers, listing agents work with sellers, while administrative team members keep the business running smoothly.

“I also realized that working with buyers and sellers were completely different. Sellers are focused on marketing and property preparation, while buyers require incredible knowledge of neighborhoods, schools, amenities, and everything [prospective buyers] need to consider when buying a home,” Flood said.

Specialization grants Flood’s team the ability to get to know a client’s needs, provide real expertise of the Austin area housing market, and focus specifically on their experience and results. Flood also said agents solely focused on one task become very good at what they do rather than having to juggle priorities.

“Every Realtor is running their own small business. When I first started out in Real Estate, I was being pulled in so many directions,” Flood said. “By the end of each day, I realized less than half my time was spent working with clients.”

With Flood’s expertise in selling homes, the team fuses their knowledge to provide top-level results and advice in order to support people through one of life’s biggest changes. The result? Extraordinary client satisfaction for both buyers and sellers in today’s ever-changing real estate market.

“Buying or selling a home usually takes place around big events in people’s lives. When you hire a Realtor, they’re going to be a big part of your life for the next 90 days,” Flood said. “I really enjoy that. I think being there for big transitions and being able to provide good service is great.”

When buying or selling a home, Flood said there are over 100 tasks that an experienced Realtor must consider for their clients, and her team’s systems allow them to stay one step ahead of each obstacle.

In Austin’s competitive market, Flood said houses on the market receive an average of 20 offers. Prospective buyers need Flood’s team of specialists to help navigate the region’s low inventory to find the perfect home for the best price.

“[We are] really thinking of things for our clients before they think of them themselves, and making sure they have what they need before they know they need it,” Flood said. “Our focus on specialization and having our systems in place helped 91 clients buy their dream homes [last year].”

Flood said her team’s strength is that the collaboration of their knowledge ensures the best possible experience for each individual client. Plus, clients who are selling and buying a home at once can stay with The Laurie Flood Team throughout their journey.

“Satisfaction is our top priority,” Flood said. “We want to get your home sold and get you into a new home. The second [priority] is we want to build trust very quickly with our clients by making sure we say what we do and we do what we say.”

If you are in the market to buy or sell a home, contact The Laurie Flood Team today by visiting their website www.laurieflood.com.

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