Over a glass of wine one evening, Gavin pitched a new business concept she had learned about that would change their lives and the future of wellness: an IV drip that can help alleviate both day-to-day ailments and replenish people of vitamin and nutrient deficiencies helping people feel their best.
IV hydration therapy has been used by physicians as an alternative to traditional therapies since the 1960s, but Gavin knew it could also be used to help the millions of Americans struggling with issues that are discredited with excuses like “getting older” and “hitting a wall.” The benefits of vitamins via IV mean instant delivery and 100% absorption versus something you take orally that has to go through your digestive track where only partial absorption takes place.
“Medications have their place, but a lot of this can be prevented with taking better care of ourselves,” Gavin said. “Really early on in my career, I realized that I wanted to focus more on the proactive part of health versus the reactive part of pharmacy.”
They wanted to offer Austinites a solution, and having seen the countless number of unwell patients in her previous career, Cobb was ready to join forces and launch IVitamin Hydration Lounge in 2016, downtown Austin’s first IV hydration therapy lounge on South Congress Avenue. With so many people in the Austin area benefitting from the wellness services over the last 5 years, an expansion is approaching.
Its menu includes nine IV cocktails created by Gavin that are filled with a blend of vitamins and minerals, each unique to wellness goals such as optimizing energy, focusing on recovery, kickstarting weight loss and enhancing athletic performance. Additional booster options let clients customize their drip to best fit their needs.
“[Whether] it’s a stressed out mom, a busy CEO or an athlete training for an event, it is intended for everyone,” Gavin said. “That was my motive, to create something that anyone can use, and so I have delicately chosen very safe dosages while still focusing on maximum quantity and quality of all of the ingredients that are in our IV drips.”
Clients meet with an IV specialist which is a nurse or paramedic during their initial visit to identify areas of concern or wellness goals. IVitamin has a full time nurse practitioner that will then assess and consult with each new patient so they can choose the best treatment, then they retreat to an oversized massage chair in the lounge’s spa where an IV specialist administers the drip, complete with a pillow and eye mask.
IVitamin also offers micronutrient testing, which pinpoints clients’ deficiencies so the IV specialist can expedite their journey to optimal health, as well as regenerative therapy through NAD+ and exosome infusions, and body contouring through EmSculpt NEO & EmTone. They also offer medical grade supplements, CBD and botanical based skin care.
“You can feel a certain way for years and not know why,” Cobb said, noting that many clients come in with chronic brain fog or lack of energy. “We believe you don’t have to accept that as you age you should feel unwell. There is a reason for not feeling good and by targeting deficiencies you now have an option that can improve energy, hydration, immunity and more. We’re really trying to generate your body’s own healing process from the inside out to feel your best.”
Whether you want to begin the process to improve your overall health or simply need an instant boost after a stressful week or night of overindulging, the IVitamin team can cater your experience to your exigencies.
On Jan. 21, IVitamin’s second location launches at 2700 West Anderson Lane, Ste. 227, in North Austin. The grand opening will feature a happy hour celebration from 5-8 p.m. The first 30 people to arrive will receive a free B12 shot, and there will be a live DJ, complimentary bubbly, bites from True Foods, and raffle prizes.
Relaxing at one of its two luxurious Austin area locations is just the tip of the iceberg. IVitamin’s mobile service will come to you whether you want to treat hotel guests to the rejuvenating drip to cure jet lag or you are too sick or tired to come into the lounge for the renewing drip.
Plus, its corporate wellness program helps spur workplace innovation to promote a healthier staff. Event service is also available, with popular packages including the recovery drip for bachelor or bachelorette parties and the hydrating drip for hot events like music festivals.
“There’s a lot of places that will do other things and have IV as an add on,” Gavin said. “We’re the experts; it’s all we do, our staff is exceptional. It is our mission to be the most knowledgeable in town.”
If you are interested in beginning your health transformation IV hydration therapy or booking one of IVitamin’s services, visit https://ivitamintherapy.com/ or call 512-275-6448 for more information. IVitamin is offering a promo code for Community Impact Newspaper; use CommunityImpact50OFF for $50 off of your first IV treatment.
The above story was produced by Community Impact's Storytelling team with information solely provided by the local business as part of their "sponsored content" purchase through our advertising team. Our integrity promise to our readers is to clearly identify all CI Storytelling posts so they are separate from the content decided upon, researched and written by our journalism department.
