“Boon for all” is the motto at Boon Supplements, a new Austin-based online business offering a variety of supplements and vitamins to choose from based on an individual’s personal and health goals.

Boon Supplements features six main product categories: premium superfoods, self-care, sports nutrition, weight management, male and female performance, and nootropics. The store carries a variety of organic, gluten free and lactose free products and bundles, and everything is made in an FDA-registered facility and tested for purity and potency. Customers will also soon be able to find products for their pets as well: new pet supplements will be available online in the next week.

“One of the good things about Boon Supplements, [is that our products] are made in the USA,” owner Mehmet Subas said. “This is very important to us.”

Subas, who has a background in biology, came to the U.S. in 2006 to obtain his doctorate degree. He previously worked as an educator and made the decision to open Boon Supplements after he lost his previous job due to the COVID-19 pandemic.

“My graduation thesis was about phytotherapic plants and how to use them,” he said. “I chose this topic because my mom is from Creta Island. They are well known regarding their knowledge about plants and their benefits.”

During quarantine, Subas decided he wanted to do something good for everyone and began to think about how he could serve his community.

“I started to think about what I could offer people that they could use to reach their health and personal goals,” he said.

One of the main sources of inspiration for Subas was businesswoman Kendra Scott, the popular Austin-based jewelry designer.

“[Her story] was very inspirational,” Subas said. “She started to create connections with local people going door-to-door to sell her products. Most of the companies that I know in Austin, they are international now, so it is possible.”

After hearing Scott’s story and doing research on the products he wanted to sell, Subas said he went to the bank to open an account for his new business.

“[The bank employee] told me I was the first person opening an account for a supplements business in my area, and he told me something that was very motivational for me,” Subas said. “He said, ‘When you become a millionaire, I’m going to say I know him, I opened his first bank account.’”

Although Subas hopes to open a brick and mortar location in the future, products from Boon Supplements can now be purchased on Amazon, at Walmart.com and from the company’s website, boonsupplements.com.

Customers can find a variety of product bundles at the online store, including the popular Focus/Anxiety/Sleep bundle, Subas said. The bundle includes the Neuro Plus Brain and Focus supplement; Sleep Formula with melatonin, chamomile and vitamin B-6; and a 5-HTP elderberry supplement that serves as an immune booster.

“When I talk to friends and neighbors I’ve been hearing due to COVID[-19] they have loss of focus or anxiety or sleep issues,” he said. “With the delta variant it’s a little scarier ... so that’s why I created this bundle.”

The store also carries products to help customers boost their immune system, including the Elderberry Immune Support with Vitamin C supplement aimed at promoting digestive health and supporting a healthy immune system.

Other bundle options include the Gummy Boons Bundle, the Wellness Bundle, and the Superfood Bundle, which includes red or green superfood drink ingredients with antioxidants.

“For people who may have a very busy schedule and might not be able to cook or eat healthy, they can get the superfoods organic greens bundle,” Subas said. “We have red or green based on their preferences.”

Additionally, for otherwise healthy customers who may not have issues focusing or with anxiety, there are other bundles to help them keep up with health goals, including the Wellness Bundle. It includes collagen, Omega 3 Fish Oil, probiotics, apple cider vinegar and the dietary supplement Ubiquinone.

Overall, the store has products dedicated to individuals at all levels of their fitness journey and age. Subas hopes to eventually expand his company, but he plans to build the foundation as a local business in Austin.

“[My goal] is to sell a quality product made in the U.S. so I can serve my Austin and Texas community,” Subas said.