The overview
The ordinance permits three locations along Loop 1604 to be subleased by Shavano Park for the construction of digital billboards. According to city documents, these digital billboards would be required to use LED lights with light blocking technology, allowing intended viewers to see the signage without creating light pollution to the surrounding area.
Three potential locations:
- Near the intersection of Loop 1604 and Northwest Military Drive
- Near the intersection of Loop 1604 and Paesanos Parkway
- Near the intersection of Loop 1604 and Napier Park
1604 Urban Corridor Signage requirements:
- Maximum sign height of 60 feet
- Maximum sign area of 680 square feet
- LEDs with light-blocking technology
- Automatic brightness adjustment to ambient lighting
- Internal service access (no visible catwalks)
- Comply with all applicable city building codes
- Engineered foundation, anchoring mechanisms
- All signs must comply with city ordinances
Shavano Park City Manager Bill Hill said the city has not received bids or finalized any contracts. The first reading allows for further review and does not bind the city to any agreements, Hill said.
During the presentation, Shavano Park Assistant City Manager Curtis Leeth said there are many roadway corridors that are of significant value to the city, and the aim of the ordinance is to enhance and perpetuate the value of these assets.
Prior to voting, Alderman Pete Miller asked for clarification on the terms of the deal and how they will enhance the value of the Loop 1604 Signage Corridor.
Right now, the City Council does not have all the pieces needed to fully evaluate this deal, Miller said.
Mayor Pro Tem Konrad Kuykendall also expressed a desire to further review the contract and details.
Hill said the proposed timeline for final adoption allows the City Council approximately two months to review the contract and make any necessary changes.
Moving forward, the next steps should include a workshop session or special meeting where city officials, the mayor and alderman can discuss the contract in greater detail. A yes vote for the first reading gives City Council flexibility in the second reading, but it also sends a strong signal to interested parties, Hill said.
Stay tuned
The City Council will consider approval of the Loop 1604 Urban Signage Corridor plan during its Oct. 28 meeting.
