Celebrating its first anniversary, Evolve Optimization Labs in north central San Antonio is hosting a free public event May 7 that includes an invitation for community members to take a three-minute dive into an inflatable pool full of ice.
A news release said Evolve, which opened in the Embassy Oaks retail center near Hill Country Village at 502 Embassy Oaks Drive, Ste. 103, San Antonio, offers high-tech, membership-based holistic wellness services, such as Norwegian and infrared saunas, cognitive neurotraining, electro-muscle stimulation, and red light therapy.
The owners of Evolve said they anticipate about 200 people attending their anniversary bash, which will take place 9 a.m.-2 p.m. and include a guided breathwork session with wellness guru Emma Estrela, yoga, music, dancing, food, door prizes and shopping opportunities with vendors.
Participating guests are urged to bring their own bathing suit and yoga mat. Admission is free to anyone, but an RSVP is encouraged to secure preferred seating.
“It's our gift back to our community and a way to introduce people to Evolve and what we do here, which is still pretty new to most people, but is becoming a way for friends who want to create a healthy lifestyle to get together and have some fun while focusing on self-care,” co-owner Courtney Balderas said in a statement. “Our customers range from MMA fighters and pro boxers to moms who need a better way to manage stress.”
Evolve co-owner and Balderas’ husband Jeremy Jacob said he is about giving visitors an opportunity to take an icy dip.
“This is going to be epic,” Jacob said in a statement, adding the event will use up to 4,000 pounds of ice.
Jacob described Evolve as a “bio-hacking facility,” meaning he and his staff fill the gap between a typical spa and physical therapy.
“Our members walk in any time they want to use a variety of our services for managing chronic pain to general maintenance care,” he added.
Evolve's General Manager Amber Camarillo said Evolve provides more than just alternative health care for the body; it is about nurturing the mind-body connection.
“People come here to heal the mind and the body, and when you do that, you open your heart,” Camarillo said in a statement. “Our customers are moms, dads, Realtors, bus drivers, etcetera, and when they go back out into the world and they feel better, they behave better and share that wellness to create collective healing.”