Steele Auto Group, which recently acquired the former Northstar Dodge location, has transitioned and rebranded the dealership to Steele Chrysler Jeep Dodge Ram and announced new leadership for the North San Antonio flagship store, located at 7242 San Pedro Ave.

According to a March 6 news release, the store leaders are General Manager Ed Devane and General Sales Manager Sammy Soto, who each bring more than 30 years of experience in the San Antonio auto sales market, working for industry giants, such as Red McCombs, and Larry and Tom Benson.

The release said Devane and Soto both recently retired but were enticed back with the chance to launch this new dealership for Steele Auto.

While this is the first Steele Auto Group dealership in San Antonio, the company is well established in Texas, with dealerships in Houston, Round Rock, New Braunfels, Kyle, Luling, Lockhart and Gonzales.

Devane said he is focused on a top-to-bottom dealership reorganization, a broader inventory and variety of new and used vehicles, and an expanded service department led by certified master technicians.

“We are looking forward to offering a broader range of vehicles, including luxury vehicles, like the popular Jeep Grand Wagoneer,” Devane said in a statement. “We want the community to know that this dealership has new owners and new management dedicated to elevated customer service in both our sales and service departments.”

The dealership will offer special discounts for members of the military and first responders, the release said.

“Customers in the market for a new or used car will be happy to know that—in keeping with the long tradition of the previous dealership—we will be open on Sundays to better serve our San Antonio community,” Devane said.

Devane and Soto said the Steele dealership is also concentrating on building and developing their management and sales teams.

“We want to help employees achieve success in a position that offers a good pay plan and strong training,” Soto said. “We have already instituted measures that provide good support for our sales team to assist their professional interactions with our customers.