Private equity firm Contour Ridge, headquartered in San Antonio, announced March 2 an eight-figure investment in Indianapolis-based digital marketing agency TrendyMinds.

According to a news release, the Contour Ridge investment will allow TrendyMinds to accelerate its focus on amassing top talent and expanding capabilities.

Taking a remote-first approach, TrendyMinds aims to add more than 600 positions within three to five years, the release said.

The release said Contour Ridge provides founder-led businesses with capital and various types of support, and that TrendyMinds offers a range of marketing professional services.

Jenna Saucedo-Herrera, president and CEO of greater:SATX, an economic and workforce development partnership organization, said TrendyMinds’ core focus on technology, biosciences, and financial services industries aligns with the San Antonio region’s economic strengths.

“As we continue positioning the San Antonio region for future growth and investment, we are equally proud to partner with the San Antonio-based Contour Ridge team,” Saucedo-Herrera said.

Contour Ridge co-founder Dan O’Connor said he and his company are happy to partner with TrendyMinds.

“TrendyMinds has an impressive roster of client partnerships and is already a sought-after destination for top talent in this space—something companies with 10 times the resources struggle to achieve,” O’Connor said.

“This growth investment will help the team execute its differentiated playbook to be the preferred digital marketing agency for talent and clients.”

The release said TrendyMinds serves clients across the United States and is expanding into the Southwest and Southeast with plans to establish regional offices in San Antonio and St. Petersburg.

Trevor Yager, CEO and chair of TrendyMinds, said his agency chose Contour Ridge from dozens of interested parties because of the company’s experience building “best-in-class agencies” such as Deloitte Digital, and its ability to navigate mergers and acquisitions in health care, technology and marketing.

“Their talents, experience and extensive network complement the TrendyMinds team, which will help us not only become stronger thought partners for our clients but also acquire market-leading companies and be a destination for world-class talent,” Yager said of Contour Ridge.