The city of New Braunfels is moving forward with a microtransit service named "Ride the Rio!," scheduled to begin in early 2025.

This new initiative is part of the city's ongoing efforts to enhance public transportation and meet the growing mobility needs of residents, said Garry Ford, director of transportation and capital improvements for the city, at an Aug. 6 New Braunfels Downtown Association meeting.

How we got here

The push for expanded public transit in New Braunfels began with the City Council's approval in November 2023 endorsing a hybrid transit plan, as previously reported by Community Impact. The plan includes both on-demand microtransit and fixed bus routes, aimed at improving transportation options within the city.

The initiative follows the city's recent establishment of the New Braunfels Urban Transit District—now recognized by both the the state of Texas and the Federal Transit Administration—which paved the way for the upcoming "Ride the Rio!" service.


The details

The microtransit project will be implemented in three phases, Ford said:
  • Phase 1: Establish the microtransit service, starting in early 2025.
  • Phase 2: Consider adding local fixed routes based on the initial service's performance and community needs.
  • Phase 3: Add additional services if necessary, based on further evaluation and demand.
The service will offer an on-demand transportation option where vehicles can be shared among passengers with flexible routing and scheduling based on demand, Ford said, offering options for both "stop-to-stop and curb-to-curb," transit.

The microtransit service will operate from 7 a.m.-8 p.m., Mon.-Sun., said Julie Sitton, transit services coordinator for the city of New Braunfels, proposing a fare of $2 per trip within the city limits.

All vehicles will be Americans with Disabilities Act accessible, Sitton said, and passengers can request vehicles by phone, website, or on a soon-to-be-developed app.


The timeline

The city's transit delivery plan, Ford said, will includes these dates:
  • September 2024: The city will issue request-for-proposals for a "turnkey" microtransit service provider, meaning the provider will deliver a complete, ready-to-use transit system with everything needed to operate it.
  • End of 2024: The city plans to award the contract to the selected provider.
  • Early 2025: The service will be scheduled to start, pending FTA approval.
To ease the transition, Ford said the city will continue the current demand-response transit service with Alamo Regional Transit through March 2025, to ensure consistent transportation options.