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From several new restaurants to a new meat market and golf simulator, check out these business updates from across the New Braunfels area.
Now open
Bobby’s Ice
After closing earlier this fall, the local live music venue Billy’s Ice has reopened at a new location and under a new name. Bobby’s Ice offers live music and food.
The New Braunfels-based clothing designer—co-founded by Laura and Amanda Ernst—opened its first brick-and-mortar. Sunshine Tienda sells summer-inspired women’s and children’s clothing and accessories.
The New Braunfels franchise is locally owned by Paul Flores and serves a variety of smoothie blends and bowls featuring different flavor options as well as nutritional enhancers, including protein, fiber and collagen.
The Schulenburg-based business sells pearl snap polos, hats and other western lifestyle apparel.
The chain is known for its classic American steakhouse fare, complete fall-off-the-bone ribs and rattlesnake bites. Items like dinner rolls with cinnamon butter are also free for dine-in customers.
The all-you-can-eat sushi restaurant serves specialty sushi rolls and bowls of flavored ramen. Yasaka Sushi & Ramen also offers a wide selection of hibachi and tempura options.
The retailer sells an array of western clothing and workwear, from boots and pants to shirts and cowboy hats.
The business previously operated as a brick-and-mortar before closing in 2014. Steaks to Go has now opened as a food truck, serving the Original-Style Steak Sandwich, which contains one-third of a pound of sliced steak, grilled cheese, chicken fingers and hand-cut fries.
The San Antonio-based burger chain opened its fourth New Braunfels location. The new location features a drive-thru, dining room and online ordering options and sells burgers, chicken sandwiches, taquitos, salads and more.
The company, owned by Dane Leavitt, specializes in customized solutions for hearing loss, tinnitus and other auditory needs, including wax removals, comprehensive hearing tests and more.
Back Nine Golf
Owned by Aaron Kehe, the golf simulator business will have a variety of virtual courses from around the world in addition to driving range training and club swing profiles.
The Texas Brasserie with European influences will operate as a dining space and bar with the ability to seat 130 patrons inside the renovated Faust Hotel. The restaurant will serve "heritage-inspired" food and beverages, according to a news release.
The Austin-based barbecue restaurant will feature a 7,860-square-foot space, including a pit house and two-story outdoor dining. Terry Black's sells brisket, ribs, smoked turkey and more, and offers catering options.
The local meat market chain is adding its fourth area location in 2026, offering sliced meats, produce and other farmers market goods.
The church broke ground on a $28 million, 52,000-square-foot worship center in November, according to a Facebook post. The new center will provide the additional space needed by the church, which currently has three services and uses overflow space.
Einhorn Training Co.
The membership-based gym, owned by Taylor and Grant Reber, celebrated its five-year anniversary in October. Einhorn Training Co. offers one-hour functional fitness classes throughout the day, including cardio-based and weight training courses.
The self-driving rideshare and taxi service is expanding to San Antonio next year, offering residents a new way to travel across the city.
Bandidas Ice Cream
The ice cream-based food truck has relocated from 383 Paradise Alley. The truck offers sweet treats like s’mores and blueberry cobbler ice cream, and sometimes barbecue.
Restoring Mobility, previously located at 1324 E. Common St., Ste. 304, relocated to 1265 Industrial St., Ste. B after new owners Cory Britt and his brother Richard took ownership of the business. Britt Brothers Mobility sells a wide range of medical-grade mobility equipment and offers mobility repairs.
The Weighted Plate
The local bar, grill and live music venue owned by Cody Teer closed in November. Teer said he has plans to relocate closer to downtown in 2026.
