Stay up to date with the latest business news in New Braunfels.

Coming soon

Hill Country Day School

The 12,000-square-foot preschool facility, locally owned by Haleigh Almquist, will serve children from 6-weeks to 4-years-old.Wafflelicious

The restaurant's menu will focus on sweet and savory waffles, house-made sauces and toppings and specialty coffee drinks with a mix of European flair and Texas comfort. Wafflelicious is locally-owned by husband and wife duo Daniel and Franziska Krinninger.Smoothie King


The New Braunfels franchise is owned by Paul Flores. Smoothie King offers nutritional, healthy beverages such as smoothies and refreshers as well as açaí bowls, according to its website.
  • Opening in August (Walnut location); opening this winter (FM 306 location)
  • 654 S. Walnut Ave., New Braunfels; 312 FM 306, Ste. 100, New Braunfels
  • www.smoothieking.com
EōS Fitness

The corporate-owned gym will offer strength training and cardio equipment along with EōS Fitness's signature amenities like MOVEōS Cinema and Recovery Room, according to an email from EōS Fitness. The gym's Recovery Room features massage chairs and Cryolounge+ loungers with cooling and heating zones that target specific areas of the body.The Book Haus

The independent bookstore—owned by Sabrina Caldwell—sells new and used books.Now open
    Clubhouse on Castell

    The wine bar—owned by locals Linda and Darrell Panozzo—offers a selection of wines as well as coffee in the morning. Clubhouse on Castell will also operate as a venue for intimate shows and live music events.Up and Downs Golf Bar


    The family-friendly golf simulator business is owned by husband and wife duo Dace and Carmen Bowns. Up and Downs Golf Bar also serves classic elevated bar food and nonalcoholic and alcoholic beverages.Texas Functional & Regenerative Medicine

    The practice—locally owned by CEO Debra Houser-Bruchmiller and Huntington Thornton—offers free consultations and operates as a cash-based business, as some of the procedures they offer are no covered by insurance. The practice offers peptide injections, saline tattoo removal, teeth whitening, dermaplaning, chemical peels microneedling and more, according to its website.Closures

    Shop Shane & Co. Boutique

    In a Facebook post, owner Ashlee Hill said they are going to pivot but do not know what that looks like yet. Shop Shane & Co. Boutique sold graphic T-shirts, trucker hats, women's apparel, accessories and more.
    • Closing date TBD
    • 453 S. Seguin Ave., New Braunfels
    NB’s Wicked Bah Pizza


    The fast casual pizza restaurant opened in November 2022 and served salads and 10-inch pizzas with various toppings
    • Closing end of April
    • 111 S. Union Ave., Ste. 123, New Braunfels
    Relocations

    Synthetic Dreams Tattoo Gallery

    The tattoo shop relocated from 967 A N. Academy Ave. to 382 S. I-35, Bldg B, in mid-March. Synthetic Dreams Tattoo Gallery is locally owned by Ray Arce and offers tattoos in different styles.Plant Culture

    The locally owned plant shop and potting bar relocated from 382 I-35 S., Unit B to 972 W. San Antonio St., in New Braunfels on April 12. Plant Culture sells a variety of house plants and pots.New Braunfels Braces


    The orthodontist relocated from 837 Landa St., to the inside of Smile Pediatric Dental Care at 385 Landa St., Ste. B, New Braunfels. New Braunfels Braces is part of Amarillo-based Full Smile Dental and specializes in Invisalign and braces.Top Tek Pros

    The IT company—owned by Daniel Rivas—relocated from 177 E. Faust St., to 1295 E. Common St., New Braunfels. Tok Tek Pros offers a range of technology support services including consulting, network security and web filtering services, according to its website. Top Tek Pros also specializes in working with nonprofit organizations on VPN solutions, volume licensing, tax exempt scenarios and more.In the news

    Hill Country Payroll

    The family-owned regional Human Resources and payroll firm celebrated its 30-year anniversary on April 10. Hill Country Payroll assists business owners and HR leaders through its single database web application's HR, Time and Labor, Payroll and Scheduling options.Gruene Botanicals


    The CBD dispensary celebrated its five-year anniversary in New Braunfels in March. Gruene Botanicals is owned by Sean Timmerman and specializes in THCA products. The business also offers consultations and non-THC products.The Vitamin Stack

    The business rebranded from The Vitamin Shoppe to The Vitamin Stack in January. Store owners—Joey and Marcy Zayas—rebranded their New Braunfels and Kyle locations after The Vitamin Shoppe filed for bankruptcy, the couple said. The Vitamin Stack sells a variety of vitamins, protein powders and shakes.
    • 2736 Loop 337, Ste. 101, New Braunfels
    • Instagram: vitaminstack_newbraunfels
    The Heritage Museum of the Texas Hill Country

    The museum celebrated its 25-year anniversary March 2. The Heritage Museum of the Texas Hill Country is dedicated to the collection, conservation, preservation and display of materials associated with the cultural history of the Texas Hill Country, according to the museum's board of directors. The museum offers guided tours, Fossil Ridge Tours, spring break and summer camps for kids and other educational events.KGNB/KNBT Radio

    The independently-owned-and-operated radio celebrated its 75th anniversary of broadcasting on April 21, according to a news release. The radio station has been in operation since the 1950s, originally broadcasting on AM 1420 and then added FM 103.1.