South Austin shop serves doughnuts, coffee and community

Year-round favorites and seasonal flavors fill the doughnut cases at Bougieu2019s Coffee & Donuts

Year-round favorites and seasonal flavors fill the doughnut cases at Bougieu2019s Coffee & Donuts

Image description
Bougie’s Donuts & Coffee
Image description
In 2015, the owner of Bougie’s Donuts & Coffee, Ryan Brown, made doughnuts out of doughnut batter after being laid off from his job in corporate wireless sales.

“I was trying to figure out what my next step was, and I really didn’t want to go back into the sales arena,” he said. “When I got home one day the Food Network was on, and they were talking about doughnut robots. At that moment, the wheels were set in motion.”

At first, Brown’s wife, Alisha, chalked the idea up to a pipe dream. But once he returned with a detailed business plan, the couple decided to move forward with the endeavor. In February 2017, Brown opened the gourmet doughnut and coffee shop—its name an homage to “Bougie Boy,” a moniker for the couple’s brindle boxer.

“The tongue-and-cheek aspect of our name is that our donuts are really high-class,” Brown said. “While we don’t look down on anybody, our doughnuts may be looking down from their pedestal on all the other doughnuts out there.”

From the beginning, Brown said he has aimed to elevate the traditional doughnut shop experience by offering products made with high-end ingredients and an atmosphere that is warm and inviting.

“Our mission statement is “Doughnuts, coffee and community,” so we try to view everything through that lens,” he said. “I used to tell people this is not your average donut shop, with three white walls and a pastry case filled with doughnuts begging to get out—a doughnut prison.”

During the week, the Bougie’s crew turns out around 500 doughnuts per day to satisfy both its in-house customers and wholesale partners, Brown said. All doughnuts are developed by a pastry chef and made fresh in the business’s on-site kitchen. Certain items, like the strawberry-sprinkled Homer donut and the blueberry-glazed cake doughnuts are available year-round, while other experimental options, such as the salted caramel mocha, are sold on a rotating basis.

Bougie’s also offers a wide array of Cuvee coffee drinks, including its specialty options the Ladybird Lavender Latte, a nod to Lady Bird Johnson’s love for wildflowers, and a cold or hot Horchata, with the option to go “dirty” by adding a shot of espresso. The Mellow Yellow is the business’s signature non-coffee drink made with ginger, turmeric, honey, vanilla, almond milk and cinnamon.

The hole story

According to the Smithsonian Institution, several theories exist for why doughnuts are made with a hole in the middle. In one theory, Elizabeth Gregory, a 19th-century ship captain’s mother, would cook donuts for her son’s crew. To mark the doughnuts’ doughy center, Gregory would place walnuts or hazelnuts in the center. Another theory claimed Capt. Gregory himself pierced the center of the donut on the spoke of his ship’s wheel when needing to keep both hands on the wheel.

Bougie’s Donuts & Coffee
5400 Brodie Lane, Ste. 930, Austin • 512-382-1617
Hours: Mon.-Sat. 6:30 a.m.-6 p.m., closed Sun.
By Olivia Lueckemeyer
Olivia Lueckemeyer graduated in 2013 from Loyola University New Orleans with a degree in journalism. She joined Community Impact Newspaper in October 2016 as reporter for the Southwest Austin edition before her promotion to editor in March 2017. In July 2018 she returned home to the Dallas area and became editor of the Richardson edition.


The new 35-story building overlooks Lady Bird Lake and Shoal Creek. (Trent Thompson/Community Impact Newspaper)
Workers celebrate topping out of Austin 'sailboat building' concrete structure

Workers who contribute to the construction of the Block 185 building celebrated topping off the structure, a big milestone for the development project that began in 2019.

A system to identify at-risk Austin Police Department employees has not been effective. (Maggie Quinlan/Community Impact Newspaper)
Audit finds Austin police system to flag at-risk officers is failing

Austin's city auditor and police chief agree the police department's computer program to identify at-risk officers is not fulfilling its mission.

A rise in COVID-19 cases has Travis County back in stage 4. (Courtesy Adobe Stock)
Austin reverts to Stage 4 guidelines with rising delta variant cases

As delta variant COVID -19 cases are sending more young people to local ICUs, The Austin-Travis County Health Authority has moved the area back to guidelines that require masks indoors.

Opening day at Q2 Stadium
US men’s soccer team to visit Q2 Stadium this fall

The U.S. men's national team will host Jamaica for a FIFA World Cup qualifier game on Oct. 7.

Capital Metro is hosting a series of virtual meetings to hear feedback from the community on the latest Project Connect designs. (Community Impact Newspaper staff)
Capital Metro seeks community input on latest Project Connect design

Want to have your voice heard about Project Connect? Tune in to the upcoming virtual meetings.

Dozens of Austin residents spoke virtually and in person July 22 to share their thoughts on the city's proposed fiscal year 2021-22 budget. (Ben Thompson/Community Impact Newspaper)
Police funding again takes center stage in public hearing on Austin's proposed FY 2021-22 budget

Dozens of city residents calling into or appearing at City Hall on July 22 shared their thoughts about policing and the city's spending plan.

Mortgage purchase applications are down year over year, but the Austin housing market remains hot. (Benton Graham/Community Impact Newspaper)
Austin housing market still hot but showing signs of slowing down

Experts say that a decrease in mortgage purchase applications points to “a reversion back to norm” in the Austin housing market.

Peter Lake (left), chair of the Public Utility Commission of Texas, and Brad Jones, interim president and CEO of the Electric Reliability Council of Texas, provided an update on state regulators' electric grid redesign efforts in Austin on July 22. (Ben Thompson/Community Impact Newspaper)
Regulators: Texas electric grid prepared for potentially record-breaking demand next week; 'once-in-a-generation reforms' underway

The heads of the agencies in charge of the Texas electric grid met in Austin on July 22 to provide updates on their grid reform efforts.

Z'Tejas margarita
Where to celebrate National Tequila Day this year around Austin

From mezcal bars to frozen margarita specials, here is a list of places to celebrate National Tequila Day on July 24.

Photo of men at a restaurant
New American restaurant 1417 launches on South First, plus more openings in South Austin

The bistro comes from the team behind downtown French gastropub Hopfield's.

Project Connect's Orange Line will go beneath Lady Bird Lake in the latest design. (Rendering courtesy Project Connect)
Into the bedrock: Capital Metro plans to go below Lady Bird Lake with Orange Line tunnel

The tunnel presents a few options of where the train could emerge near South Congress.