Some occasions call for flowers, whether it is a date, a holiday or simply for people to tell others how they feel about them, said Shawn Jacks, co-owner of A Yellow Rose Floral Boutique.

“There is no right or wrong way to express your feelings,” he said.

Jacks started delivering orders for the business when his mother, Joyce Dennis, opened the Stuebner Airline Road store in 1996. He discovered he had a knack for design and color and now oversees the shop’s floral arrangements.

The traditional romantic gift of a dozen roses is evolving alongside a variety of other arrangments and bouquets available through floral wire services such as Teleflora, of which A Yellow Rose is a member, Jacks said.

In the past, the shop would fill orders for up to 100 simple arrangements of a dozen roses on a busy holiday such as Valentine’s Day, he said. In recent years, small arrangements in vases or with stuffed animals have become more popular, as have nontraditional romantic flowers such as tulips.

A challenge florists face is balancing the customer’s request with the types of flowers that are available within the customer’s budget and on a schedule that will allow the flowers to retain their color and texture.

For example, bluebonnets—the state flower— do not work in a flower arrangement because they wither too quickly, Dennis said.

“The challenge of doing anything with flowers is that it’s an organic product,” Jacks said.

While the busiest times of the year for A Yellow Rose Floral Boutique are Valentine’s Day and Mother’s Day, the shop also takes custom orders throughout the year for funeral and memorial arrangements, weddings and centerpieces.

Dennis said that with sufficient notice, the shop can order any flowers that are available, within the customer’s budget for a custom arrangement.

“The sky’s the limit,” Jacks said.

A Yellow Rose Floral Boutique

16728 Stuebner Airline Road, Spring 281-376-7673 www.ayellowrose.net Hours: Mon.-Fri. 9 a.m.-5:30 p.m., Sat. 9 a.m.-noon. closed Sun.