Old Town Spring’s only toy store started as a boutique named Why Not Accessories in 2001, which sold items like scarves and jewelry, but it was the small toy section of the store that proved to be its most popular feature.

Store owner Laura Roldan said it was difficult to stock the regular accessories because of the capricious nature of the fashion industry, but the toys she stocked were always in demand.

“Toys are timeless; they never grow old,” said Roldan, a Spring native.

The name stuck through the store’s transition, and in 2005 it became Why Not Toys.

Children’s favorites include Bruder brand trucks, Baby Stella dolls and play kitchens, store manager Martha Pelezo said. Toy cars and plastic figurines are also popular with both children and adults.

Roldan said she looks for toys that are interactive and offer opportunities for creative play.

“I try to stay away from anything that is going to be in the box stores; [my customers] want something that is unique and different,” Roldan said.

The store consists of several rooms with 10 distinct themes—infants, girls, boys, tweens, art, music, puzzles, books, outdoor activities and a section of toys with general appeal.

Old-fashioned toys, such as stuffed animals, classic board games, hand puppets and marbles, are displayed alongside contemporary favorites, such as plastic monster figures and Tolo train sets.

Music from popular movies and musicals fills the store with a playful soundtrack.

“I like it to be fun, whether it’s the music, or if [children] play with something or [the parents] see something they haven’t seen in years,” Roldan said.

The store offers free wrapping for gifts using tissue paper and a brightly colored bow.

Traffic builds through the year until the peak season of November and December, she said.

“I hope if they come in the store they get that sense of Christmas spirit that will go with them when they leave,” Roldan said.