SoCo ups its mojo, gets street banners

South Congress Avenue Crews install street banners on South Congress Avenue.[/caption]

One of Austin's most popular shopping corridors is now sporting a set of street banners.

The new banners on South Congress Avenue, known for its eclectic shops, bars and restaurants, aim to further the brand and identity of the destination district.

Recently announced redevelopment is drawing concerns about whether SoCo will retain its quirky charm and independent spirit, however.

The banners were made possible through a collaboration of the South Congress Preservation and Improvement District and the city's Soul-y Austin Program.

The South Congress PID Association, in which property owners make monetary contributions toward the maintenance, development and promotion of the commercial district, is also working with the city on improving the pedestrian experience in the district.

"People come to South Congress from all over the country to enjoy the eclectic mix of retail shopping, bars and restaurants. For the most part we are all independently owned and -operated which makes it a very unique area," said Cathy Lippincott, whose family owns Guero's Taco Bar at 1412 S. Congress Ave.