Sweet Love & Sugar Britches

Owner Julia Broadway will close Sweet Love & Sugar Britches at the end of February.

Owner Julia Broadway will close Sweet Love & Sugar Britches at the end of February.

With gifts, clothes and spice mixes, Julia Broadway, owner of Sweet Love & Sugar Britches in downtown Round Rock, calls her store a “baby-to-ladies one-stop boutique.”

Broadway started the store in 2003 selling hand-sewn products for children. She soon recognized “women love to shop for their children, but they love even more to shop for themselves,” she said.

She added women’s clothing in unique designs from exclusive lines as well as jewelry, candles, handmade gifts and specialty items.

Broadway said many gifts, such as personalized wedding items or kitchen accessories, feature a Texas or Southern theme.

Customer Missy Berry said she has been drawn to Sweet Love for many years because of the unique products.

“She has a wide variety of items,” Berry said. “If I purchase something from her store, most likely someone else is not going to have it.”

The store also offers small, unique “grab-and-go” gifts for different occasions, Broadway said. Holiday gifts include candy jars for Valentine’s Day, holiday-themed onesies that are embroidered in store and personalized Easter buckets.

Broadway said she likes to support Texas-based companies and sells Texas honey, coffee and spice mixes, soaps and lotions from a Texan goat milk farm, and candles from Tyler.

Customer Sally Hutchinson said she buys clothing at the boutique and likes that it offers items for every age group and taste.

“I’m a senior citizen, and I can find things at the store that I can wear and that look good on me,” Hutchinson said. “But I can also find clothing for my daughter and my granddaughter.”

Sweet Love & Sugar Britches is a family-owned business. Broadway originally founded the store with her mother, and the name is derived from her daughters’ childhood nicknames. Her older daughter, who is enrolled in college, works at the store when she gets a chance.

And even though she is not related to them, her six employees are her family, too, Broadway said.

“I don’t feel like we have employees. They are all family to me,” she said. “I could not do what I do without them.”

106 S. Mays St., Round Rock
Hours: Mon.-Sat. 10 a.m.-6 p.m., Sun. noon-5 p.m.


Superintendent Stephanie Elizalde said Sept. 23 though the district has been awarded emergency funding, it has only had access to a fraction of it. (Maggie Quinlan/Community Impact Newspaper)
Austin ISD superintendent lays out barriers to receiving emergency funding

Superintendent Stephanie Elizalde said while it seems that the district has received "millions and millions," it has been able to use a fraction of granted emergency funds.

The Austin metropolitan statistical area surpasses COVID-19 pandemic job losses. (Christopher Neely/Community Impact Newspaper)
Austin regains all pandemic job loss, San Antonio nearly misses top 10 best performing metros in the country

The Austin and San Antonio metropolitan statistical areas continue their recovery from the COVID-19 pandemic.

A volunteer unloads food from a truck during the Central Texas Food Bank's April 4 event to feed families in need at Nelson Field in Austin. (Courtesy Central Texas Food Bank)
Central Texas Food Bank delivering boxes of food directly to homes through 2021

Some families will be eligible to have boxes with food for 25 meals delivered by Amazon.

Williamson County Commissioner Court members joined Taylor City Council members for a joint meeting to pass economic development agreements. (Joe Warner/Community Impact Newspaper)
Williamson County, city of Taylor sign economic agreements, await Samsung commitment

$17B plant would employ 1,800 full-time Samsung employees, thousands of contractors

Rethink35 co-founder Adam Greenfield speaks during a news conference Sept. 1. Event organizers set up a pink line to represent how wide TxDOT's I-35 expansion would extend. (Benton Graham/Community Impact Newspaper)
Coalition of Austin council members, transportation advocates, neighborhood businesses unite against TxDOT’s I-35 plan

The coalition said that TxDOT needs to factor in climate change, connectivity between East and West Austin, and impacts on local businesses to its proposal.

Children arrive for the first day of school Aug. 17 at O Henry Middle School in Austin, where the public school district mandated mask wearing against Gov. Greg Abbott's order. (Ben Thompson/Community Impact Newspaper)
Texas Education Agency allows mask mandates after federal lawsuit

The Texas Education Agency, facing a federal discrimination lawsuit, will not enforce Gov. Greg Abbott's masking order.

Waterloo Park will reopen to the public Aug. 14 at 10 a.m. (Courtesy/Buie & Co.)
Waterloo Park reopening event postponed due to COVID-19 Stage 5 risk

The Waterloo Park reopening ceremony, originally planned to feature a jazz ensemble, folkorico dance performances and a ribbon cutting ceremony, is cancelled due to the Stage 5 COVID-19 risk.

The largest metro areas across Texas drove population growth across the state, according to the 2020 U.S. Census. (Courtesy Visit Houston)
Newly released U.S. Census data shows metropolitan areas drove Texas population growth

The gap between Texas’ Hispanic population and non-Hispanic white alone population is shrinking.

All Austin public school students, including those learning virtually, will have access to free lunches through June 2022. (Courtesy Austin ISD)
Austin ISD giving free lunch, breakfast to all students for 2021-22 school year

All students, including those attending school virtually, will have access to free meals through the federally funded program.

Photo of a hospital corridor
Region including Travis, Williamson, Hays counties down to 2 staffed ICU beds

Austin Public Health representatives say it is staffing, not space, that currently presents the greatest limitation.