Pflugerville home to new barbecue sauce

Add barbecue sauce manufacturer to the list of businesses drawn to Pflugerville in part by the Pflugerville Community Development Corp.

The PCDC has used a variety of financial incentives to help entice multimillion-dollar hotels and businesses, including a water park and a tortilla chip factory, to locate in town.

But a recent deal shows the PCDC is not opposed to placing smaller bets on local businesses.

The PCDC approved cutting a $7,500 check Oct. 9 to help jump-start Daniel Caldwell's budding barbecue sauce manufacturing business.

"He's invented a pretty tasty sauce," PCDC Executive Director Floyd Akers said.

Akers said Caldwell has an agreement with Adams Food Group to commercialize his barbecue sauce. The food group will test the product and help with labeling, among other matters, he said.

The PCDC executed the $7,500 check to Adams Food Group. Caldwell signed a performance agreement with the PCDC agreeing to keep his commercial kitchen in Pflugerville for the next three years and to try to hire one full-time employee in the year after signing the agreement, Akers said.

"Hopefully he'll be super successful, and there will be a lot more than one employee," Akers said.

Caldwell said the sauce will likely be named after himself and called Danny's Bar-B-Que Sauce.

Caldwell owns Danny's Barbeque & Catering. He said he has been in the food business for more than 40 years. He started washing dishes and cooking in high school, has been catering since 1982 and built his first barbecue truck in Austin in 1992.

Caldwell's grandparents were born and raised behind St. Mary's Church in Pflugerville, and Caldwell Middle School is named after his great aunt Fannie Mae Caldwell, he said.

"I was one of the first trailers in the city of Austin, period," Caldwell said. "Before they started having trailers, I was one of the first ones."

Caldwell said he is currently catering and excited about manufacturing his sauce, which he has been trying to accomplish for years.

"I know about a year ago Stubb's barbecue sauce made about $20 million in sales," Caldwell said. "I've had several people tell me, 'Man, your sauce is three times better than Stubb's barbecue sauce.'"