Mockingbird Domestics

Handcraft specialty store finishes second expansion



After about six months since its first expansion, Mockingbird Domestics expanded its showroom yet again in early May.



Co-owners Jeff and Laura Daly now feature handcrafted home accessories, furniture and art in an outside showcase behind the South Lamar Boulevard store, where the couple has been in business since fall 2012. They first expanded the store's showroom last September, and demand warranted further expansion, said Jeff, who estimated business has doubled year-over-year so far in 2014.



"Most items are on-site, so one item is sold and then another item replaces it," he said.



Jeff works on many of the store's handcrafted products from a workshop behind the store. He and his wife also have a regular rotation of craftsmen and artisans who provide Mockingbird Domestics with new, unique offerings that are often made using Texas or regional materials. Those same creators can also custom-build items based on customer demands, Jeff said.



"Customers have really loved that semi-customization at normal cost," he said.



The wide range of price ranges keeps customers coming back, Jeff said. Looking forward, Mockingbird Domestics will continue expanding its custom designs to help maintain a wide variety of inventory, he said, especially online—where sales make up 15 percent of all business. Many businesses are also enlisting Mockingbird Domestics for commercial design services.



"The word is starting to spread about us, and we're also becoming a destination for many out-of-towners," Jeff said.



Mockingbird Domestics, 2151 S. Lamar Blvd., 512-677-4004, www.mockingbirddomestics.com

By Joe Lanane
Joe Lanane’s career is rooted in community journalism, having worked for a variety of Midwest-area publications before landing south of the Mason-Dixon line in 2011 as the Stillwater News-Press news editor. He arrived at Community Impact Newspaper in 2012, gaining experience as editor of the company’s second-oldest publication in Leander/Cedar Park. He eventually became Central Austin editor, covering City Hall and the urban core of the city. Lanane leveraged that experience to become Austin managing editor in 2016. He managed eight Central Texas editions from Georgetown to San Marcos. Working from company headquarters, Lanane also became heavily involved in enacting corporate-wide editorial improvements. In 2017, Lanane was promoted to executive editor, overseeing editorial operations throughout the company. The Illinois native received his bachelor’s degree from Western Illinois University and his journalism master’s degree from Ball State University.


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