Bus ads to roll out in Austin ISD

Advertisements will be placed on the outside of some Austin ISD school buses as the result of a contract approval at the May 20 meeting of the AISD board of trustees.

The board approved a three-year agreement with Steep Creek Media LLC to add ads to 400 of AISD's school buses, a concept that board President Vincent Torres explained first came up as an option for AISD more than a year ago when the district was seeking funds to offset state budget cuts.

The board approved the motion 7–1. Trustee Jayme Mathias, who in previous meetings expressed concerns about turning AISD buses into "moving billboards," voted against the contract approval, while trustee Tamala Barksdale was absent from the dais.

Torres said Austin residents will likely begin seeing the ads in the fall of 2013. The ads will roll out on about 40 buses and bring in $43,200 in revenue in its first year. The contract proposes an initial term of three years with the option of renewal. By its third year, it will be implemented on about 200 buses and will bring in an estimated $216,000 in revenue. After five years, the board estimates that revenue would rise to $388,000.

Under the contract, the buses cannot display ads that promote religious institutions, the use of tobacco or alcohol, sexually-oriented businesses, political parties or "businesses that promote body art services," among others.

"We want ads that are informative to our students, that help promote a healthy lifestyle, healthy environment [and a] strong desire to be a good student, and we think there are a lot of ads out there that can fill our school buses with those types of promotions," Torres said.

Revenue from the ads are not yet earmarked for a potential use, but instead will go into the general fund, Torres said.

AISD received a proposal from Steep Creek in response to a request for a partner to: manage soliciting advertisers, pay all production and installation expenses, bill and collect funds from advertisers and remit a share of the revenue back to AISD. AISD looked to other Texas districts with bus ads to ensure AISD was being competitive, Superintendent Meria Carstarphen said.



MOST RECENT

Photo of Evan Smith and Stephanie Elizalde
Austin ISD Superintendent Stephanie Elizalde talks learning loss, enrollment in annual State of the District comments

Elizalde touched on lessons learned from the coronavirus pandemic in a discussion that aired Oct. 19.

The new venue will hold a minimum of 20,000 people, developer Craig Bryan said. (Courtesy of Craig Bryan)
More than 20,000-seat outdoor amphitheater proposed for Southwest Austin

The amphitheater would rival the Hollywood Bowl in size.

Want to know more about new businesses coming to the Katy area? Below you can find details on the five latest commercial projects filed in Katy. (Courtesy Canva)
CI NATION ROUNDUP: Read the latest top news about restaurants, businesses and other commercial projects that are coming soon or now open

Take a look at the top five trending stories across all of Community Impact Newspaper’s coverage areas as of Oct. 19.

Black Rock Coffee Bar's menu features Americanos, drip coffees, cold brews, specialty lattes, teas and smoothies. (Courtesy Black Rock Coffee Bar)
4 businesses coming to Cedar Park, Leander; Barton Springs Pool reopens and more Central Texas news

Read the latest business and community news from the Central Texas area.

Barton Springs reopened Oct. 19 after being closed due to flooding since Oct. 14. (Community Impact Newspaper staff)
Barton Springs Pool reopens after flooding

The pool originally closed due to flooding Oct. 14.

The new STEM learning center pairs with the school's program that allows students to take Austin Community College classes for free. (Courtesy Austin ISD)
Austin ISD reveals new cybersecurity learning center

The new STEM center will help students graduate with associate degrees in cybersecurity, Austin ISD officials said.

Photo of Lake Travis
Austin Water upgrades its tech to test for algae-related toxins

The city is investing in its efforts to test for toxins related to blue-green algae in its water supply.

The new H-E-B store is located on Ronald Reagan Boulevard in north Leander. (Taylor Girtman/Community Impact Newspaper)
CI NATION ROUNDUP: New H-E-B in Leander opening soon; Texas Supreme Court grants rehearing for high-speed rail eminent domain case and more top news

Take a look at the top five trending stories across all of Community Impact Newspaper’s coverage areas as of Oct. 18.

A photo at the Y intersection, as TxDOT begins to grade and clear the project area. (Greg Perliski/Community Impact Newspaper)
Oak Hill Parkway update: sound wall construction, intermittent night closures, and tree and brush removal

The Texas Department of Transportation is undertaking more minor aspects of construction in advance of major construction getting underway in early 2022.

Austin City Council approved dozens of spending items and rezoning requests during an Oct. 14 meeting. (Screenshot via city of Austin)
Austin City Hall notebook: Council approves measures to address flooding, homelessness, corridor changes

Flood resiliency, affordable housing and memorials took the spotlight at the Oct. 14 Austin City Council meeting.

Lakeway city council members will consider Oct. 18 rezoning acreage along Lohmans Crossing as part of a proposal to develop The Square at Lohmans. (Greg Perliski/Community Impact Newspaper)
Lakeway council to consider The Square at Lohmans zoning proposal

If developed, the multiuse development would bring a new segment of Main Street.

Trustee Lynn Boswell speaks at an Oct. 14 information session of the Austin ISD board of trustees. (Maggie Quinlan/Community Impact Newspaper)
Austin ISD seeks firm to help redistricting process

As districts within AISD are redrawn, the board of trustees will get legal assistance from a firm it has not yet chosen.