H-E-B company officials confirmed the coming fall as the anticipated opening date for a new grocery store on University Avenue in Round Rock.

The new 120,000-square-foot location will encompass the second phase of development of the University Commons shopping center, an H-E-B representative confirmed Feb. 20. The store will be located on the north side of University Avenue between University Oaks Boulevard and Oakmont Drive.

"The new 120,000-square-foot store will not be replacing any of the area's H-E-B stores but will be a brand-new store built to serve the Round Rock community," H-E-B announced in a news release. "The new store will create more than 300 new jobs, including a full management team,"

The new store will offer live cooking demonstrations, a Healthy Living department, a large beer and wine selection, and separate sushi and deli counters, according to H-E-B.

Round Rock Planning Director Brad Wiseman said the city has issued H-E-B the required permits to begin construction of the new store.

"They should start grading of the site [this week]," Wiseman said.

Wiseman said the city is planning to add an additional right-turn lane on westbound University Avenue to accommodate the expected traffic. Round Rock City Council has also approved a sidewalk improvement project around the future store site.