A proposal for Clear Channel Outdoor to implement several electronic signs and billboards in Jersey Village at no charge was given at the Jan. 21 City Council meeting, but the item was tabled until a later date. The presentation was led by Lee Vela, vice president of public affairs. Clear Channel Outdoor has targeted the billboard located off the Hwy. 290 inbound frontage road near Jones Road—which lies within the Union Pacific right of way—to be the first replaced, according to Vela. The company would also replace the official Jersey Village message boards located throughout the city.

These electronic billboards and signs would be operated by Clear Channel remotely and display static advertisements or messages, which are required to change no less than every eight seconds under state and federal law. According to the presentation, the signs in Jersey Village would also provide up to 35,000 public service announcements per year, which could be handpicked by city officials, according to the presentation.