Making women feel good about themselves is what Donna Hamilton, owner of The Perky Peacock, loves most about her business.

The Perky Peacock opened in August 2011 after Hamilton moved to the area. The owner of multiple Perky Peacock stores around Texas, when Hamilton left Houston to live in New Braunfels, she knew it would be a great place to open a store.

“It couldn’t have been a better decision,” Hamilton said.

The original Perky Peacock location was downtown on San Antonio Street before Hamilton moved into a larger store on Seguin Avenue.

In April 2019, she had the opportunity to move and expand her store once again. It is now located in the Marketplace Shopping Center, near Alamo Drafthouse Cinema.

The new store is five times the size of the previous location, and Hamilton is able to offer customers a significantly larger selection of inventory.

“I go to market every three months,” said Hamilton, who wants customers to come in and always find something new, and the larger store has allowed her to accomplish that goal.

The Perky Peacock specializes in fitting bras and swimsuits of all sizes and carries bra sizes from A through O, including nursing bras. Fittings are free with purchase.

The store also carries women’s accessories and clothing in sizes XS-3X as well as swimwear year-around.

For those who are looking for a night out, the store hosts parties as well, including bridal showers and bachelorette parties. Guests are able to bring their own food and wine, play games and open gifts.

“What we do is specialized, and we have a funky style with a lot of color,” Hamilton said.

Hamilton said she would also like to expand the inventory even more and eventually get an online store running again.

It is not just about the sales to her, though. The store’s passion for serving the women of New Braunfels has allowed it to partner with Christus Santa Rosa—an organization that provides free mammograms throughout the year with its Mobile Mammography Unit.

The Perky Peacock
651 N. I-35, Ste. 320, New Braunfels. 830-214-0728.
Hours: Mon. - Fri. 10 a.m.-6 p.m., Sat. 10 a.m.-4:30 p.m., Closed Sun.