The idea for the burger joint came from a Wednesday special—called the Smokehouse Burger—that debuted at Tejas Chocolate & Barbecue several weeks ago and quickly became popular, Moore said. The Smokehouse Burger includes an all-brisket patty, smoked cheddar, caramelized onions and bacon.
"It became an instant hit," he said. "But the barbecue kitchen has limited capacity for burgers. It's not designed for it."
The new establishment will serve gourmet burgers, fries and shakes.
"To be on Main Street is a pretty cool idea," Moore said.