RTIC Coolers plans new flagship retail store, product line expansion

A rendering shows plans for how a new RTIC retail store in Cy-Fair could look. The store is underway on Hempstead Road and is set to open Nov. 1.

A rendering shows plans for how a new RTIC retail store in Cy-Fair could look. The store is underway on Hempstead Road and is set to open Nov. 1.

Show map
Houston-based RTIC Coolers announced July 14 plans to expand its product line and open 20 retails stores across the Houston area, including a new flagship retail location that will open in Cy-Fair on Nov. 1. The company will also change its name to RTIC Outdoors to reflect its new offerings.

RTIC is mainly known for its coolers and drinkware, but officials announced they will soon be offering a variety of outdoor products, including grills, tents, chairs and backpacks.

In a statement, RTIC CEO and founder John Jacobsen said the move was a natural transition.

“We have a large base of loyal consumers and brand advocates that enjoy using our products outdoors," Jacobsen said. "It is only natural that we expand into new products that enhance the outdoor experience for our customers.”

Officials confirmed the new 10,000-square-foot store will make use of a warehouse building adjacent to the company's headquarters on Hempstead Road, near the Huffmeister Road and Hwy. 290 intersection in Cy-Fair.

RTIC will continue to sell products online, and customers who purchase heavier items at the brick-and-mortar store can also arrange to have them shipped to their homes for free.

"In order to be successful, retailers have to embrace the convergence of offline behavior and online media and use that effectively," Jacobsen said. "Regardless of how convenient online shopping is, there are many consumers that like to visualize, try-out and feel the products before buying them.”

855-527-6993. www.rticcoolers.com
By Shawn Arrajj
Shawn Arrajj serves as the editor of the Cy-Fair edition of Community Impact Newspaper where he covers the Cy-Fair and Jersey Village communities. He mainly writes about development, transportation and issues in Harris County.


MOST RECENT

Houston City Hall in rainbow lighting
Greater Houston LGBT Chamber of Commerce celebrates five years of service

The organization is open to all and serves members throughout the Greater Houston area.

The new Fort Bend Epicenter multipurpose facility could be used as a spot for trade shows and sporting events, could act as a large-scale shelter for county residents in an emergency and more. (Community Impact Newspaper staff)
Large multipurpose complex coming to Fort Bend County; Sugar Land to widen University Blvd. and more top Houston-area news

Read the top business and community news from the past week from the Houston area.

Snow covers I-45 in Houston during a winter storm that hit Texas the night of Feb. 14. (Shawn Arrajj/Community Impact Newspaper)
Legislators probe energy officials over power failures, lack of preparation heading into winter storm

The Texas Legislature held hearings Feb. 25 with energy companies including Oncor Electric Delivery and the Electric Reliability Council of Texas in response to last week’s historic winter storm, which left millions of Texans without electricity for days.

Keith Luechtefeld spoke with Community Impact Newspaper about some of the short-term and long-term repercussions of the storm as well as some of the reasons why so many homes saw burst pipes during the freezing weather. (Community Impact staff)
Q&A: Greater Houston Builders Association President Keith Luechtefeld discusses power, plumbing, frozen pipes after Winter Storm Uri

Keith Luechtefeld spoke with Community Impact Newspaper about some of the short-term and long-term repercussions of the storm as well as some of the reasons why so many homes saw burst pipes during the freezing weather.

Harris County ESD No. 11 commissioners met for a meeting Feb. 25. (Courtesy Cypress Creek EMS)
Harris County ESD No. 11 begins construction process on new facility

District offiicials have said they hope Phase 1 of construction will be complete by August.

Winter Storm Uri led to closures across the Greater Houston area during the third week of February. (Courtesy Metropolitan Transit Authority of Harris County)
‘It’s been a rough year for us’: Expert explains economic effects of winter storm, ongoing pandemic in Houston region

“It's been a rough year for us economically; it's been a rough year for us public health wise. It's just been a rough year for us psychologically—first the coronavirus and then the freeze," said Patrick Jankowski, senior vice president of research with the Greater Houston Partnership.

The $560 million central processor, which is part of the new Mickey Leland International Terminal, will replace the parking garage for terminals D and E. (Courtesy Houston Airport System)
Parking garage at George Bush Intercontinental Airport to be demolished to make way for new Mickey Leland International Terminal

The international central processor, which is part of the new Mickey Leland International Terminal, will replace the parking garage for terminals D and E.

As many as 31 stores across nine states will be shuttered as Fry's Electronics shuts down due to market changes and the pandemic. (Courtesy Qygen, Wikimedia Commons)
Fry's Electronics calls it quits after nearly 36 years in business

As many as 31 stores across nine states will be shuttered as Fry's Electronics shuts down due to market changes and the pandemic.

A lone runner jogs on a snow-covered road in Austin. Transportation projects across the city were briefly paused due to Winter Storm Uri. (Jack Flagler/Community Impact Newspaper)
ERCOT: Texas power system was less than 5 minutes from collapse during winter storm

ERCOT's CEO offered details into what led to the massive blackouts that left millions of Texans in the cold last week.

Emerging technology and alternative energy sectors could help ease the blow of an oil and gas industry downturn in Houston caused by the COVID-19 pandemic, a Houston-area economist said. (Courtesy Visit Houston)
Greater Houston area could see economic relief from pandemic around mid-2021, economist says

Emerging technology and alternative-energy sectors could help ease the blow of the downturn in Houston's oil and gas industry caused by the COVID-19 pandemic.