Houston-based RTIC Coolers announced July 14 plans to expand its product line and open 20 retails stores across the Houston area, including a new flagship retail location that will open in Cy-Fair on Nov. 1. The company will also change its name to RTIC Outdoors to reflect its new offerings.
RTIC is mainly known for its coolers and drinkware, but officials announced they will soon be offering a variety of outdoor products, including grills, tents, chairs and backpacks.
In a statement, RTIC CEO and founder John Jacobsen said the move was a natural transition.
“We have a large base of loyal consumers and brand advocates that enjoy using our products outdoors," Jacobsen said. "It is only natural that we expand into new products that enhance the outdoor experience for our customers.”
Officials confirmed the new 10,000-square-foot store will make use of a warehouse building adjacent to the company's headquarters on Hempstead Road, near the Huffmeister Road and Hwy. 290 intersection in Cy-Fair.
RTIC will continue to sell products online, and customers who purchase heavier items at the brick-and-mortar store can also arrange to have them shipped to their homes for free.
"In order to be successful, retailers have to embrace the convergence of offline behavior and online media and use that effectively," Jacobsen said. "Regardless of how convenient online shopping is, there are many consumers that like to visualize, try-out and feel the products before buying them.”
RTIC Coolers plans new flagship retail store, product line expansion
A rendering shows plans for how a new RTIC retail store in Cy-Fair could look. The store is underway on Hempstead Road and is set to open Nov. 1.