Dallas Cowboys Studio is a new retail concept at The Star in Frisco bringing fashion and football together. The boutique is located inside the Fans United store at The Star in Frisco and will open Sept. 8.
The shop offers exclusive Cowboys-themed apparel, handbags, headwear, jewelry and more. The shop is curated from various fashion brands and offers unique collections made exclusively for the boutique at prices that range from $35 to $100. Each month the shop will feature new items from different local and national designers.
The Dallas Cowboys Studio is part of an initiative called WIN, Women Impact Now, from the Dallas Cowboys organization, said Charlotte Jones Anderson, Dallas Cowboys executive vice president and chief brand officer.
Jones Anderson said 46 percent of the Dallas Cowboys fanbase is female and they want to be able to provide apparel that is fashion-forward and that was more than just baseball caps and t-shirts.
“We’re excited to finally give our female fanbase something they’ve been asking for and hope they love these fashion-forward designs as much as we do,” she said.
Dallas Cowboys Studio will open a second location at AT&T Stadium Sept. 16.
Some of the designers featured include:
- All The Wire
- Kori Green’s “Clearly Handbags”
- Hardtail
- Erimesh
- Relove
- Bella
- Dahl
- Sundry
