Trends & Traditions Boutique owner Marcy McCollum celebrates 50 years of business in San Marcos in September. Since 1966, she has owned and operated clothing stores for women and children. The most recent incarnation is Trends & Traditions Boutique at 1917 Dutton Drive, Ste. 100, San Marcos, which opened in 2001. McCollum said the store offers Texas Hill Country lifestyle clothing and jewelry for women. 512-392-7236. www.trendsandtraditionsboutique.com