Bazaarvoice Inc., a tech company that helps brands and retailers find and reach consumers, announced Monday that it will go private under an acquisition deal.

The $521 million deal by Los Angeles-based Marlin Equity Partners, a global investment firm, will acquire each share of Bazaarvoice’s outstanding common stock for $5.50 in cash.

“We are pleased to announce this transaction, which enables our stockholders to realize immediate cash value at a premium and provides Bazaarvoice with the operational flexibility it needs to continue its strategic vision,” Bazaarvoice CEO and President Gene Austin said in a press release.

Bazaarvoice was founded in 2005 and is headquartered at Quarry Oaks, 10901 S. Stonelake Blvd., Austin, near Braker Lane. After the acquisition is finalized in early 2018, Bazaarvoice will maintain its Austin headquarters.

The company has almost 800 employees worldwide, but more than 550 are stationed out of the four-story, 137,615-square-foot office building, Travis Baker, recruiting manager of Bazaarvoice, previously told Community Impact Newspaper.