Cedar Park Jewelry in The Railyard at 601 E. Whitestone Blvd., Ste. 112, Cedar Park, changed its name to Whitestone Fine Jewelry on Aug. 25. Owner George Poe said the business celebrated its 10-year anniversary in May, and he wanted a fresh name to open the possibility for new locations outside of Cedar Park. Poe has more than 40 years in the fine jewelry industry, and Whitestone has three jewelers and a watchmaker on staff. The store also buys gold and Rolex watches from the public. 512-259-9430. www.whitestonefinejewelry.com