Steel Branding, a full-service advertising agency specializing in family-targeted marketing, announced at the end of November that it was selected by Madame Alexander Doll Company as a marketing partner. As the Madame Alexander Doll Company approaches its 100th anniversary, officials said they are making a major investment in many dimensions of the brand with Steel Branding leading a new national campaign, according to a press release. The campaign will focus on building relationships with millennial moms through social media, digital influencers, content marketing and public relations communications, according to the release. Steel Branding is located at 6414 Bee Caves Road, Ste. B, Austin. 800-681-8809. www.steelbranding.com