Ask a staging professional: 5 questions with Kat Troulinos of Ta Da Staging by Kat

Part of selling a home is creating an attractive presentation for the property, said staging professional Kat Troulinos, whose The Woodlands-based business, Ta Da Staging by Kat, works with clients to give their homes aesthetic appeal. Staging professionals use furniture placement and color to work with homeowners to determine appropriate improvements for the property, which Troulinos said can help sellers make a better deal on the home.


How important is staging in the sale of a home?
Staging is the art of preparing a home to sell fast and for top dollar. It must look its best online, which is the first showing, through proper furniture placement, optimal scale, decluttering, cleaning as well as a “wow” factor that will appeal to as many potential buyers as possible. We remind our clients and Realtor partners that your listing or home is after all in a competition. Don’t let your unstaged property be the reason they didn’t buy your house.


At what stage in the sale of a home should someone consider consulting a staging expert?
Once you have ... completed your contractor’s work if doing a rehab or refurbish is best. All other situations—first thing. You want plenty of time to organize any repairs, painting, etc., and your professional can even assist with proper paint color if trained and [with making] needed repairs that will aid in a fast sale.


What are some current popular trends people should be aware of when trying to give their homes visual appeal?
Look at model homes—this is typically what you are competing with. Buyers want updated,  “on trend” furnishings which are most appealing. [Having a ] clean, clutter-free [home] and color are all important.


How much time is needed to prepare?
A week or two is optimal unless there is more work needed for repairs. Your Realtor or staging company can provide window cleaners, power washers, painting companies, etc., to do the heavy lifting for you. During the busy selling times, 30 days would be optimal to make sure you can get on everyone’s calendar and meet your time requirements.


Can successful staging affect the sale price and length of time it takes to make a sale?
Absolutely—studies prove that a staged home will sell faster and for 5% to 17% more than [a home that was not staged], according to the National Association of Realtors. Costs increase as a home languishes on the market. The perceived value of the home goes down with added days on [the] market.

By Vanessa Holt
A resident of the Houston area since 2011, Vanessa began working in community journalism in her home state of New Jersey in 1996. She joined Community Impact Newspaper in 2016 as a reporter for the Spring/Klein edition and became editor of that paper in March 2017 and editor of The Woodlands edition in January 2019.


MOST RECENT

The First Street Foundation's dataset includes a forecast models that anticipate the effects of climate change and sea level rise. (Screenshot via First Street Foundation)
Analysis: FEMA may be undercounting national total flood risk by as much as 70%

The new dataset includes an interactive Flood Factor dashboard that anyone can use to assess the risk of flooding over a 30-year period for any address.

The city of Houston reported the 14-day moving average for testing positivity was at 24.8% as of June 28, up from 15.4% on June 1. (Community Impact staff)
Harris County coronavirus count: 1,249 cases, three deaths confirmed July 2

The city of Houston reported the 14-day moving average for testing positivity was at 24.8% as of June 28, up from 15.4% on June 1.

Registration for the voucher program is now available by phone or online. (Courtesy Adobe Stock)
Montgomery County COVID-19 testing voucher program registration now available online

Residents may be approved for free testing vouchers after completing an informational form through the county health or hospital district websites.

Houston fireworks display
Here’s how to celebrate Fourth of July across the Greater Houston area

Several Houston-area cities are still planning fireworks shows with drive-in or virtual components this Fourth of July.

The laboratory is located in a business park in Oak Ridge North. (Eva Vigh/Community Impact Newspaper)
Conroe-based company made unusable COVID-19 test supplies using $10-million FEMA grant

About one month after receiving the grant, the company ceased production, leaving behind millions of unusable products and little trace of the company’s existence.

Gov. Greg Abbott
Gov. Greg Abbott: Texans must wear masks in public starting July 3

"COVID-19 is not going away," Gov. Abbott said. "In fact, it is getting worse."

The Kemah Boardwalk will be open Fourth of July weekend. (Courtesy Kemah Boardwalk)
3 Houston-area amusement properties will be open Fourth of July weekend

The Kemah Boardwalk, Galveston Island Historic Pleasure Pier and Downtown Aquarium Houston are offering a joint weekend adventure pass for $29.99.

When interest rates are low, homeowners may look to save money by refinancing, which means getting a new mortgage with a better term or interest rate to lower payments. (Source: Matt Frankel/Community Impact Newspaper)
'Refinancing isn't free:' How to navigate refinancing a mortgage

When interest rates are low, homeowners may look to save money by refinancing, which means getting a new mortgage with a better term or interest rate to lower payments.

Episcopal Health Foundation
Survey: Texans support emphasis on improving economy, safety, pollution to address overall health

“COVID-19 is clearly showing what Texans already know: the state needs to address underlying, non-medical conditions that have a dramatic impact on their health,” Episcopal Health Foundation President and CEO Elena Marks said.

Houston-based Christian Brothers Automotive operates more than 200 locations across the United States. (Courtesy Christian Brothers Automotive)
Q&A: Christian Brothers Automotive CEO talks commercial real estate, essential business operations amid pandemic

The Houston-based automotive company has franchise locations throughout Texas, Georgia, Tennessee and Arizona.

In communities across the nation, Walmart Supercenter parking lots will be transformed into contact-free, drive-in movie theaters beginning in August. (Courtesy Walmart)
Walmart to bring drive-in movies to 160 stores nationwide in August, launch virtual summer camp

Families can also enjoy a virtual summer camp experience Walmart is launching July 8 with sessions led by celebrities, including Drew Barrymore, Neil Patrick Harris and LeBron James.