The Woodlands Township could support another two hotels, including an "upper-upscale" luxury hotel, to keep more hotel and convention business in the township borders, according to a report presented at the Jan. 22 board of directors meeting.
According to the report, The Woodlands lost $175 million in potential business leads for hotel room nights for 2021-30, mostly in 2023-25. Those potential losses—a total of 651 leads—were attributed to a range of factors, such as business lost to other cities or due to the hotel and meeting space not being the right fit for layout or size. Most of the potential business lost in the Houston area went to Westin Houston Memorial City and other Marriott projects, according to the report.
The Woodlands currently has 2,254 hotel rooms, of which about 1,300 are full-service with restaurant and meeting or event space. The remainder are select-service, or smaller hotels, said Chris Cylke, president and chief operating officer of REVPAR International, the consulting firm that conducted the study. Another 180 to 360 rooms could be added to The Woodlands market without impacting the existing hotel base, Cylke said. He said The Woodlands could recover some business lost to hotels outside the local market.
"A lot of these consumers would like to stay in the market, but there isn't availability," Cylke said.
