Two-minute impact
Township Chief Operating Officer Chris Nunes outlined a plan which would include adding six zones around The Woodlands Waterway to create a "loop" for families to travel through as well as a new interactive artificial Christmas tree.
The goal is to create a 60-day event which would include:
- 60-90 minute experiences
- Music, light and movement attractions
- Daylight accentuation
- "Instagram-worthy" picture stations
In their words
"I love the vision that you described, driving that economic impact, driving more people here; I mean, look at the numbers with minimal marketing," board member Craig Eissler said. "I can't wait to see what we can do with more."
"I do like the idea of closing the loop. If you're walking with the family, it's really nice to continue instead of turning around with them," board member Linda Nelson said.
Looking ahead
Nunes also said the township could look to bringing back a nightly caroling performance at the Waterway Square with local choirs and musicians as well as creating a holiday market area to drive economic growth during the season. The lighting contract with Shadrack Productions is set for five years, Nunes said, and it also includes a 10% yearly replacement of lighting attractions to include new areas each year.
The contract will go through the 2028 holiday season, Nunes said, and as it is an annual expense the entire contract will cost $1.3 million. However, Board Chair Brad Bailey encouraged staff to seek out potential corporate sponsorships for the yearly event.
