The Woodlands Township board of directors March 21 voted to move forward on a number of holiday light improvements along The Woodlands Waterway to create a new lighting event to attract visitors to local restaurants and businesses.

Two-minute impact

Chief Operating Officer Chris Nunes presented the bids for an upgraded holiday lighting system, which included several upgrades and expansions to the current lighting system in Town Center and along The Woodlands Waterway.

Nunes said the township is seeking to create a 60-to-90-minute experience with holiday lighting to build an event for residents that will also bring additional tourism and business to the area.

Board members voted to approve Shadrack as the vendor for holiday lighting at a rate of $200,000 per year. This includes:
  • Lighted and unlighted art for nighttime and daytime experiences
  • Walkthrough archways
  • Ground cover lighting
  • 3D features
  • Trolley kaleidoscope tunnel
The new lighting would go up around the week before Thanksgiving, Nunes said. The township will lease the lights, and Shadrack will provide full maintenance and operations for the lights, he said.


Quote of note

“We want to try to get people to stay down on the Waterway,” Nunes said. “Hopefully they make it part of their evening; they come down to those restaurants then go to the shopping experience to travel in our community as well as for our residents.”

What’s next

Nunes said the new lighting would not go up until the week before Thanksgiving, and it would be operational for the township ahead of the main holiday season.