The Woodlands Film Commission restrategizes under township control

Image description
Image description
Although tourism in The Woodlands has declined as a result of COVID-19 restrictions, The Woodlands’ convention and visitors bureau, Visit The Woodlands, has looked for other ways to increase the area’s profile and bring new business to the area, President Nick Wolda said.

In January, Visit The Woodlands took over management of The Woodlands Film Commission, which since 2009 had been overseen by The Woodlands Area Chamber of Commerce.

“The chamber had had a different focus than the film commission, so [Visit The Woodlands] said ... it’s all about visitor services; that’s a program we’d like to keep going,” Wolda said.

Visit The Woodlands sought the Texas Film Friendly designation for The Woodlands Township from the Texas Film Commission as part of that effort in March.

“We have never been aggressive in marketing The Woodlands as a location, so that’s something that has changed that we’re looking at,” Wolda said.


As for the economic boost filming could give The Woodlands, the industry has brought $1.2 billion to Texas in the last 10 years, according to Visit The Woodlands, and the area has many of the attributes filmmakers seek.

That includes proximity to a major airport, first-class hotels, dining and entertainment options, according to Visit The Woodlands.

Another way The Woodlands has boosted its profile is by earning the Texas Film Friendly designation it sought from the State of Texas Film Commission, Wolda said.

“Once we got that ... phone calls started to come in,” Wolda said.

Wolda said a full-length feature children’s film, “The Bracelet of Bordeaux,” was shot in The Woodlands in 2007.

Filmmaker Frank Eakin said he used a community model similar to that used by community theaters for the production, involving local students and parents.

“The community model allowed us to bring together resources of The Woodlands that a normal film wouldn’t do,” Eakin said.

Eakin made the film before the commission was formed, but he said he has continued to film in The Woodlands for his company, Eakin Films, including three commercials this year for a renewable energy company he founded.

Wolda said this is one of many strategies that could increase the area’s profile. As of late October, Visit The Woodlands’ year-to-date hotel occupancy tax collections through September, which help to fund Visit the Woodlands, had reached $3.2 million. The amount budgeted for the year to date at that time was $4.93 million. The lowest revenue months in 2020 were May and June, when hotel occupancy tax collection was more than 90% below budget.
By Vanessa Holt
A resident of the Houston area since 2011, Vanessa began working in community journalism in her home state of New Jersey in 1996. She joined Community Impact Newspaper in 2016 as a reporter for the Spring/Klein edition and became editor of that paper in March 2017 and editor of The Woodlands edition in January 2019.


MOST RECENT

The Firework Extravaganza will begin at 9:30 p.m. July 4 (Courtesy The Woodlands Township)
Celebrate dad, see Fourth of July fireworks: 12 things to do in The Woodlands area this June and July

Events in The Woodlands area in June and July include celebrations for Father's Day and the Fourth of July.

The Woodlands Township board of directors will meet June 17. (Vanessa Holt/Community Impact Newspaper)
The Woodlands to resume incorporation planning sessions June 17

After a break of more than a year due to the COVID-19 pandemic, The Woodlands Township will resume its incorporation planning meetings June 17.

ShareTea opened in Metropark Square in early June. (Courtesy ShareTea)
ShareTea now open in Metropark Square

ShareTea opened June 7 at the Metropark Square in The Woodlands.

Avanti Italian Kitchen and Wine Bar opened a second location. (Courtesy Avanti Italian Kitchen)
Avanti Italian Kitchen and Wine Bar opens second location in The Woodlands

The new location comes after the original location receive positive reception from the Creekside community.

The Shenandoah City Council approved a resolution regarding an updated thoroughfare plan June 9. (Hannah Zedaker/Community Impact Newspaper)
Shenandoah City Council weighs in on Montgomery County's 2021 thoroughfare plan

Among the projects opposed by the council is an I-45 overpass from Vision Park Drive.

Taco Bueno sells tacos, burritos, quesadillas, nachos and more unique items, including the Muchaco, a taco made with a soft pita-like shell. (Courtesy Adobe Stock)
Taco Bueno coming to Katy and more Houston-area news

Read the latest business and community news from the Houston area.

Sen. Brandon Creighton announced his re-election campaign for Texas Senate District 4 on June 10. (Courtesy Brandon Creighton)
'Unfinished business remains': Brandon Creighton aims at re-election for Texas Senate District 4

Creighton announced his plans to run for re-election to serve his third term for the 88th Texas Legislature.

Q&A: Dirk Lange, president and CEO of KBI Biopharma, talks about biotech growth in The Woodlands

KBI Biopharma began operating at its site in The Woodlands in 2017 and has more than doubled in size to 60 employees in the last several years.

Economist Elliot Eisenberg spoke about the economic recovery post-pandemic, saying this year's GDP growth will be the best since the 1950s. (Brooke Ontiveros/Community Impact Newspaper)
Economist explains housing demand, price booms in Texas, Greater Houston area

Eisenberg explained why home prices are rising at a June 9 Greater Houston Builders Association luncheon.

Officials with the Harris County Justice Administration Department said they identified racial disparities in citations and use of force by law enforcement, among other areas. (Courtesy Adobe Stock)
Harris County identifies racial disparities in use of force, citations from law enforcement agencies

Analysis in the report included racial demographics in instances of consent search, contraband discovery, traffic stops that led to arrests, types of citations or warnings, and use of force.

Hughes Landing is one of two locations where new office leases were signed by The Howard Hughes Corp. in The Woodlands in early June. (Courtesy The Howard Hughes Corp.)
Howard Hughes Corp. names 6 new tenants for Hughes Landing, The Woodlands Waterway

The Howard Hughes Corp. announced June 9 six companies in fields including commercial real estate, cyber intelligence, energy and bioscience have signed leases at The Woodlands office buildings.