Shenandoah Council debates $148K market study for its Convention and Visitors Bureau

The Shenandoah City Council heard a presentation for an in-depth market study. (Andrew Christman/Community Impact Newspaper)
The Shenandoah City Council heard a presentation for an in-depth market study. (Andrew Christman/Community Impact Newspaper)

The Shenandoah City Council heard a presentation for an in-depth market study. (Andrew Christman/Community Impact Newspaper)

The Shenandoah City Council debated on the necessity of an in-depth market research study for the Convention and Visitors Bureau during a regular council meeting Feb. 12.

City Administrator Kathie Reyer presented a proposed contract with JLL Tourism, which could come to the city and analyze the city's current offerings, its population and what the city can improve to promote tourism. The expected cost of the contract is around $148,500, though Reyer said it is an initial estimate, and she hopes to lower it once the scope of the study is established.

"We will not sign a contract before coming back to council with that revised scope and revised estimated cost," Reyer said.

Reyer added the six-month study could direct the CVB for several years on ways to better promote travel to the city.

Shenandoah Mayor Ritch Wheeler questioned if the city needs to spend the money for the study, saying it would take quite some time in order to make the amount back based off of hotel tax collection in the city.


Shenandoah CVB Director John Mayner said the study could be used in the city's upcoming long-term strategic plan.

"We're getting all of these assets that we're talking about, [and] it helps us prepare as a city," Mayner said. "How do we want to map our growth going forward?"

Council member Ted Fletcher said he was hesitant because a similar study was done around 18 months ago to determine what would be done with the CVB, which cost around $43,000.

"I'm wondering if there is another option rather than spending $150,000," Fletcher said.

Council member Michael McLeod said he liked the idea of the study, as it would give the city better idea of big ideas, which were not delivered with the previous study.

The council unanimously authorized Reyer to negotiate the contract by to lower the cost before bringing it back to the council.
SHARE THIS STORY


MOST RECENT

Texas Tribune: Some local elections in Texas moving ahead despite coronavirus spread

A handful of towns and special districts still plan to go ahead with their May 2 votes, arranging polling places despite calls from the president on down directing people to stay at home to prevent the spread of the deadly virus.

Lake Travis Fire Rescue is one of hundreds of emergency service districts serving millions of Texas residents across the state. Firefighters, EMTs and medical professionals said they are concerned about the availability of personal protective equipment as the coronavirus public health crisis continues. (Brian Rash/Community Impact Newspaper)
First responders, medical professionals across Texas worry about inadequate personal protective equipment supplies

In a survey of emergency service districts across the state, two-thirds of respondents said they were concerned about a shortage of equipment such as masks, goggles and gloves.

Harris County is the third fastest-growing county in the U.S., according to 2019 census data. (Courtesy Visit Houston)
Harris County ranked fastest-growing, most populous county in Texas by 2019 census data

As the 2020 U.S. Census rolls out across the nation, the U.S. Census Bureau released its July 1, 2019, population estimates March 26.

Montgomery County ranks No. 9 among the fastest-growing counties in Texas, according to the U.S. Census Bureau. (Courtesy Flourish)
U.S. Census: Montgomery County ninth-fastest-growing county in Texas

The county’s population grew 3% from July 1, 2018, to July 1, 2019, increasing from 589,770 to 607,391.

The Abundant Harvest Kitchen's three staff members and seven volunteers have provided hundreds of meals and thousands of pounds of food to the community since the pantry's launch in March. (Courtesy The Abundant Harvest Kitchen)
The Abundant Harvest Kitchen's food pantry begins service in Spring

The new pantry launched in late March, and follows the creation of the Abundant Harvest Food Truck in 2017.

The Woodlands Waterway Marriott Hotel and Convention Center plans to keep its doors open as long as it can. (Photo by Ben Thompson/Community Impact Newspaper)
'It's an important statement': The Woodlands Marriott remains open despite low occupancy

The Woodlands Marriott plans to stay open as long as it can despite low occupancy

Superintendent Curtis Null explained that proms have been canceled, but seniors are still expected to graduate on time. (Courtesy Adobe Stock)
Conroe ISD lays out changes during extended closure

Superintendent Curtis Null explained that proms have been canceled, but seniors are still expected to graduate on time.

America's ER has opened a cash-only, drive-thru testing site at Stonebridge Church, located at 1 Stonebridge Church Drive, The Woodlands. (Courtesy National Institutes of Health)
Health officials warn against private coronavirus testing site in The Woodlands

America's ER has opened a cash-only, drive-thru testing site at Stonebridge Church.

Tomball and Magnolia ISDs have extended their school closures amid the coronavirus outbreak. (Dylan Sherman/Community Impact Newspaper)
JUST IN: Tomball ISD closed until further notice; Magnolia ISD extends closure

Both Tomball and Magnolia ISDs issued statements late March 31 noting the districts will remain closed amid the coronavirus outbreak.

Census day is April 1. (Courtesy U.S. Census Bureau)
With local funding on the line, Houston's census advocates navigate coronavirus challenges

An undercount in the Houston area could affect federal aid allocations and congressional representation.

Harris County's "Stay Home-Work Safe" order has been extended through April 30. (Shawn Arrajj/Community Impact Newspaper)
Harris County stay-at-home order extended until April 30; some nonviolent inmates to be released from county jail

The order requires Harris County residents to stay home and avoid nonessential travel.

Mike Bass was a director for The Woodlands Arts Council and a member of The Woodlands Township board of directors. (Courtesy The Woodlands Arts Council)
The Woodlands community remembers former board member, arts council director Mike Bass

Members of The Woodlands Township board of directors and other members of the community reacted this week to news that former board member Mike Bass died in late March