According to a Nov. 18 news release from Howard Hughes, cookie company Half Baked Goodness will open a new location inside the remodeled Grogan's Mill Village Center in mid-2025.

The details

Half Baked Goodness specializes in providing a variety of cookie flavors alongside a weekly rotating set of flavors. The company also provides cookies catered to a variety of dietary restrictions including:
  • Keto
  • Gluten-free
  • Dairy-free
  • Paleo
  • Vegan
Half Baked Goodness will be the first new addition to the Grogan's Mill Village Center following Howard Hughes' purchase and revitalization effort of the center in October 2023.

In their words

“We're thrilled to welcome Half Baked Goodness to our retail family at Grogan's Mill," said Marissa Moreau, senior leasing manager for Howard Hughes. "Their innovative approach to inclusive baking and strong local connection will add a wonderful new dimension to our village center. We know our residents will appreciate having access to these high-quality, thoughtfully crafted treats right in their neighborhood."


"Living in The Woodlands, we were familiar with the Howard Hughes product. We know how they build spaces and successfully turn things around. We wanted our store to be part of the revitalization of Grogan's Mill," the owners of Half Baked Goodness said.