The Woodlands' rebranded Tris restaurant puts an emphasis on dining experience

[gallery ids="436537,436538,436534,436535,436536"]

First impressions matter to chef Austin Simmons, the owner of Tris, who believes a guest’s experience should start before he or she arrives at the door.


“We’re all focused on the front-door-to-back-door experience,” Simmons said. “We really want Tris to stand for an overall experience, and we’re really focused on that guest and how they feel when they come into our restaurant.”


Simmons said Tris came about after his experience operating Hubbell & Hudson Market and Bistro at the same location. The idea for rebranding the location in 2018, he said, came from wanting to break away with the association with the market, which closed in 2014, so he named the new restaurant after his daughter.


“It’s a simple, elegant name,” he said. “It has meaning to what we are here. The community has really accepted this new concept.”


Starting a trend


Simmons said he has partnered with HeartBand Ranch, located in Harwood, to use older cows for the ribs and beef served at the restaurant. The method is currently being used in Europe but has just started to catch on in the United States, he said.


The ranch provides akaushi and wagyu beef, which are Japanese breeds of cattle. Simmons said he wanted to continue to support Texas farms as much as possible.


“I saw in 2014 that Europe was raising older animals, and I said there’s something here,” Simmons said. “Most cows are harvested at 2 years of age; that’s just how the business goes. Old cows have no value to the rancher. … If the rancher grows, I grow.”


Instead of focusing on the younger cows, Simmons said he highlights cows between 8 and 10 years old. The cows that have given birth and are out at pasture, which are typically reserved for ground beef, have a slower muscle growth, which Simmons said provides a better flavor.


“It’s outselling everything we have,” he said. “That’s new to market. … Nobody is doing wagyu beef like we are. People don’t even know how good this meat is.”


Simmons said using an 8- to 10-year-old cow is mutually beneficial for himself and the farmers because it allows them to use their products more efficiently.


Simmons offers side-by-side tastings of beef from 2-year-old and 10-year-old cattle as well as akaushi steaks that have been dry-aged for 100 days.


“We’re evolving the meat industry,” Simmons said. “I want to help cooks and managers have a better life for them and their family, and I want to provide some sort of evolution in the industry.”


Finding a focus


Simmons said he originally had no idea what he wanted to do while he was in school. Despite working a variety of jobs starting at age 15, he said nothing really held his attention due to having attention deficit disorder.


However, Simmons said some of his earliest memories were cooking with his mother and grandmother every Sunday, and through cooking, he found something that could hold his interest.


“I was always around good food, and cooking was easy for me,” he said. “I was intrigued by it, but I didn’t know I wanted to do it for a career. What I found in culinary school is that I can focus when I cook. When you take a person with ADD and you find what they’re passionate about, they excel above a normal person. I can remember I’m working 15 different things at a time because my mind works that way.”


Tris
24 Waterway Ave., Ste. 125, The Woodlands
281-203-5641
www.triswoodlands.com
Hours: Tue.-Sat. 11 a.m.-10 p.m., closed Sun.-Mon.

SHARE THIS STORY


MOST RECENT

A groundbreaking ceremony was held for the new district complex at Cypress Rosehill Road and the Grand Parkway in late May. This complex will house a district stadium and community center, a junior high school, an elementary school, and water and wastewater treatment plants. (Rendering courtesy Tomball ISD)
Tomball ISD delays opening of district stadium

Superintendent Martha Salazar-Zamora said the district is uncertain of when an updated opening date for the stadium and community center will be announced.

At the annual State of the County address Nov. 15, County Judge Lina Hidalgo spoke on several initiatives launched in 2019, including criminal justice reform and emergency recovery, among other topics. (Shawn Arrajj/Community Impact Newspaper)
Lina Hidalgo reflects on boundary-pushing first year in State of the County address

Early childhood development will be major focus of 2020, Hidalgo said.

The Westin at The Woodlands is one of three Howard Hughes Corp. hotels in The Woodlands that could be sold.
Courtesy Howard Hughes Corp.
Howard Hughes Corp. explores selling Woodlands hospitality holdings

Howard Hughes Corp. is exploring selling some of its Woodlands hospitality holdings as part of a restructuring plan announced in October that includes moving its headquarters from Dallas to The Woodlands.

Montgomery County Commissioners Court meets Tuesday, Nov. 19, in Conroe. (Anna Lotz/Community Impact Newspaper)
Montgomery County to be declared a "gun sanctuary" county with resolution Nov. 19

Montgomery County commissioners are expected to hear a resolution Nov. 19 declaring the county a “gun sanctuary” county, officials with Precinct 2 Commissioner Charlie Riley’s office announced in a Nov. 14 release.

EZ Werks Storage will open Dec. 1 on Kuykendahl Road. (Courtesy Altar Group)
EZ Werks Storage sets Dec. 1 opening on Kuykendahl Road

EZ Werks Storage will celebrate its grand opening Dec. 1.

Aldi opened its newest location on Rayford Road in Spring on Nov. 14.
Aldi opens new Spring store on Rayford Road

The grocery chain marked the launch with a grand opening ceremony Nov. 14.

The Shenandoah City Council denied a permit appeal Nov. 13. (photo by Hannah Zedaker/Community Impact Newspaper).
Shenandoah council denies developer's permit appeal for five houses

The Shenandoah City Council voted to deny a permit appeal for a new residential development coming into the city.

The Oak Ridge North City Council met for a special  session Nov. 13. Ben Thompson/Community Impact Newspaper
Oak Ridge North City Council approves code updates, HUD civil rights policies and procedures

The updates are expected to modernize some of the city's older adopted code versions.

Drip N Vape opened in Spring on West Rayford Road in September. Courtesy Drip N Vape
Drip N Vape now offering vaporizers and accessories in northern Spring

The vape supply shop opened on West Rayford Road in early fall.

Boatman Construction of Tomball received the family-owned Small Business of the Year award from Lone Star College-Small Business Development Center. (Vanessa Holt/Community Impact Newspaper)
Lone Star College announces 6 local Small Business of the Year awards at ceremony in The Woodlands

The Lone Star College Small Business Development Center presented awards to six north Houston-area local businesses at a Nov. 13 luncheon.

Bluemercury debuts at Market Street

Bluemercury, a new spa at Market Street, opens today.

In a split 3-2 vote, the Harris County Commissioners Court passed a nonbinding resolution in favor of legislation requiring universal background checks for all Texas firearm sales, including those involving an unlicensed gun dealer and stranger-to-stranger gun sales, at its Nov. 12 meeting. (Courtesy Fotolia)
In split vote, Harris County approves resolution supporting universal background checks for all Texas firearm sales

The nonbinding resolution's passing demonstrated the court's support of legislation requiring universal background checks for all gun sales in the state, including those involving an unlicensed gun dealer and stranger-to-stranger gun sales.

Back to top