The city of Shenandoah is set to welcome its 13th hotel, Hampton Inn & Suites, this spring alongside a continuing increase in the city's hotel occupancy tax collections.

How we got here

During a Feb. 28 City Council meeting, John Mayner—director of Visit Shenandoah, the city’s convention and visitors bureau—described an increase in hotel occupancy tax collections, with a 24% rise in revenue reported in the fiscal year 2022-23 compared to the previous year according to information in the meeting agenda packet.
Mayner said the opening of the new hotel reflects increasing demand for accommodations in the area.

Despite the pandemic's impact in 2020, Shenandoah managed to maintain growth in hotel occupancy tax collections, which is utilized to fund the city's tourism efforts, Mayner said.

The city generated about $1.86 million in hotel tax occupancy collections in FY 2022-23, according to information from the meeting agenda.

In addition, the city generated $2.1 million in sales tax receipts from travel-related purchases in 2022, of which 95.3% were from visitors rather than residents, underlining the financial contributions of visitors to the area, Mayner said.

Three new hotels have opened in the intervening years, according to previous reporting:
  • Aloft Hotel
  • Even Hotel
  • Hyatt House
"I think all of us in the business and the industry when you're talking about COVID[-19] and 2020, there's the bottom of the barrel, obviously for all of us doing what we do, and then it's just been pretty much an upward trajectory."

What we know

The hotel is accepting stays starting March 25, according to its website.

Mayner said the hotel is undergoing permit filings and inspections, and he anticipates having a clear opening date by the end of March.