A decade after she began making lotions in her kitchen, Debra Myers continues to build on the success of Enfusia, her growing bath company based in The Woodlands.

Now with 25 employees, Enfusia offers a number of bath products—all made by hand—including bubble bath, bath bombs, salts, lotions, soap, body mist and fine fragrance.

Enfusia products are sold at grocery and health food stores and can be found at every H-E-B in The Woodlands along with the new Harvest Market off Gosling Road, and Hubbell and Hudson’s Kitchen. They can also be found at several local doctor offices.

“Because we make everything locally, the freshness perspective is there,” Myers said. “That’s something we really pride ourselves on.”

From a young age, Myers said she knew she wanted to work in the beauty industry. After earning her cosmetology license in high school and majoring in marketing in college, she worked in field marketing for various cosmetics companies, such as Chanel, Dior, Calvin Klein and Elizabeth Arden, before branching out to found Enfusia. 

“I got tired of the corporate side of the business,” Myers said. “There aren’t a whole lot of pretty things about the traditional beauty business.”

Myers first began experimenting with making lotion at home after she developed eczema from stress and being around fragrance.

“From there I was making products and giving them away to my friends,” she said. “Then my husband, who is a financial genius, said I couldn’t keep making all of this and giving it away.”

Myers then started selling her bath products at dozens of craft shows. Through networking she landed her first wholesale customer—The Woodlands Resort—which began carrying Enfusia’s bath products.

“I was then lucky enough to meet someone from Whole Foods and started doing business with them,” Myers said. “Then H-E-B called and before we knew it, we had this crazy business.”

Myers carries between 14 and 20 scents, each of which are complex.

“I have several fragrance companies that call on us and tell us what is happening with trends in fine fragrance,” Myers said. “We take trends happening at Neiman Marcus and Nordstrom and bring it down to our level. If they tell us tuberose is popular right now, we say, ‘Let’s incorporate the rose with some leather and maybe a little tobacco.’ You can make rose complex and smell great—nothing is made with just one scent.”

Every product at Enfusia is vegan and gluten-free, which means no animal testing or byproducts are used during production.

“That was a decision we made five years ago when we said, ‘Let’s make this really simple for us and for our consumer so they never have to worry about the fact that anything is a question mark,’” Myers said.

Bath bombs are Enfusia’s top seller. They are available in different sizes and packaging and are often purchased as gifts.

“Because we handmake everything here, it’s really easy for us to decide what we want to do,” Myers said. “A lot of big companies, because they use machines, can’t just retool everything. There’s a lot of ways we can package
a product.” 

For the past six years, Enfusia’s headquarters has been inside a 3,000-square-foot space off Budde Road, but Myers plans to move to
a new 9,000-square-foot location later this year to help the company continue to grow.

“When I think about how good this community has been to us, I don’t want to leave it,” she said. “Luckily, we don’t have to.”

The new space is off Hwy. 242 behind Costco. It will allow for easier process flow with an intake and outtake area that will help Enfusia take on additional business and possibly add new employees in the coming years. 

“We have a nice home here in Texas and Louisiana, but we hope to push out and get a better presence in the outside markets,” Enfusia Vice President Jessica Holloway said. “If we could find other like-minded smaller chains around the country and use them to organically grow, that would be great.”