Fast-casual juice and smoothie bar concept Main Squeeze Juice Co. has officially opened a new franchise location in Missouri City for the first time.

Main Squeeze holds its grand opening Sept. 23-25 for its location at 8735 Hwy. 6, Ste. C, Missouri City, in Sienna. The new location is owned by local entrepreneur Grant Navarre, marking his second location, joining his first in Sugar Land.

“I’m thrilled to continue to make a healthy lifestyle accessible to communities across the Houston area,” Navarre said in a Sept. 16 news release. “I’ve always been someone who invests in something that I believe in. After opening the Sugar Land location and seeing how big of a hit it has become, I couldn’t wait to open another location to keep up with the demand.”

Main Squeeze’s gluten-free and vegan menu offers a source of plant-based nutrition with recipes featuring nutritionist-designed cold-pressed juices and superfood smoothies along with one-, three-, and five-day juice cleanse programs, shots, and acai bowls created from organic and wild-harvested acai berries, according to the news release.

The concept opened in 2017 with more than 50 locations in various stages of development throughout the country. 832-440-7157.