Mother-daughter duo Tricia and Alex Zody, owner and lead designer, respectively, started the business two years ago. The studio has a flower bar at the front where Alex teaches classes on how to design flower arrangements.
“People wanted that community gathering space to learn to do something new and exciting without having to watch a YouTube video,” Alex said.
Manager Kara Zody married into the family in August and started working at Deep Roots in September using her background in accounting and business management helps run the shop.
“You get to figure out what’s best for you and your family and what’s best for the community,” she said. “We’ve decided that we do different things than most florists in the area, and it’s been important for us to differentiate ourselves like that.”
Deep Roots has more than one meaning to it. While it emphasizes the Zody family’s roots in Sugar Land it also references the Bible verse Ephesians 3:17.
“We’re very faith based,” Kara said. “Our family is Christian, and it’s very important to us to have those values show up in everything that we do. It also keeps us grounded—literally.”
Custom arrangements are created daily for individuals as well as corporate events, weddings and runway shows. The business also sell T-shirts, candles, soap, lotion and room spray.
Kara and Alex said what makes the business different is Alex goes to market every Monday morning to select fresh flowers instead of ordering online.
“The whole point of seeing the flowers and picking them out yourself is to get the opportunity to choose what comes in that week as opposed to just placing an order and having someone deliver flowers to your shop,” Alex said.
Kara said Deep Roots strives to serve the community in a more personal way because of their passion for both flowers and the people of Sugar Land.
“All of us were raised to listen more than speak, and that’s part of the service industry—listening to what people want even if it’s not about flowers,” Kara said.
Deep Roots TX Floral Studio
13837 Hwy. 59, Ste. A, Sugar Land
346-262-5418
www.deeprootstxfloral.com
Studio hours: Mon.-Fri. 9 a.m.-5 p.m.
