Times are tough for Lloyd Ernstes, owner of World Music of Sugar Land in Missouri City. Business has declined significantly over the past year, and he is struggling to keep his doors open.
“It has been rough lately,” Ernstes said. “Every month, I am just trying to keep my head above water.”
The dawn of the digital age has negatively affected his business as much of what he sells in his store can be found online. The rise of large music stores has also hurt his business.
The business buys, sells and repairs instruments and equipment in addition to offering music lessons.
Ernstes said music lessons and the instrument repair services he offers are what is keeping his business afloat.
Faced with the challenges of a struggling business and declining sales, Ernstes said he is finding ways to adapt so he can survive.
“The secret today is to be adaptable and being able to adapt to whatever might come down the road,” he said.
To adapt, Ernstes said he will begin offering lessons in digital music programs. He said he has the ability to teach people how to digitally record music tracks, create background tracks and beats. Ernstes also plans to tap into a more niche market by buying, refurbishing and selling antique instruments in the future.
World Music of Sugar Land
3750 Cartwright Road, Missouri City 281-403-1615 www.worldmusicsugarland.com Hours: Mon.-Fri. noon-8 p.m., Sat. noon-5:30 p.m., Closed Sun.