Family-run boutique On A Whim looks to new year for pandemic recovery

Mother-daughter team Suzanne Stroh (right) and Jamie Jourgensen (left) run On A Whim in Old Town Spring. (Andy Li/Community Impact Newspaper)
Mother-daughter team Suzanne Stroh (right) and Jamie Jourgensen (left) run On A Whim in Old Town Spring. (Andy Li/Community Impact Newspaper)

Mother-daughter team Suzanne Stroh (right) and Jamie Jourgensen (left) run On A Whim in Old Town Spring. (Andy Li/Community Impact Newspaper)

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On A Whim opened in 2015 in Old Town Spring’s Doering Court. (Photos by Andy Li/Community Impact Newspaper)
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On A Whim is in Doering Court in Old Town Spring. (Andy Li/Community Impact Newspaper)
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The boutique sells a variety of jewelry and accessories. (Andy Li/Community Impact Newspaper)
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On A Whim sells several Shaggy Dog products, including margarita mix and pickled vegetables. (Andy Li/Community Impact Newspaper)
After shutting down for two months during the early height of the coronavirus pandemic, On A Whim boutique is looking to recover as 2021 approaches.

Owner Jamie Jourgensen said she opened the boutique in 2015 after she was laid off from the oil industry. She said she wanted a change and the chance to be her own boss.

Now she sells unique clothing and accessories for all ages as well as her family’s bloody mary mix and pickled vegetables from the Shaggy Dog brand. She also opened a children’s boutique next door in 2017.

Since the store’s opening five years ago, Jourgensen said there has been steady growth.

“Every year has gotten better, until 2020,” she said. “This is the only year that we’ve gone backward a little bit.”

During the early period of the pandemic, Jourgensen’s main boutique and the children’s boutique were shut down for two months.

Jourgensen said many customers reached out to her personally, trying to find ways to support them, whether that was shopping or even offering to do free landscaping.

Suzanne Stroh, Jourgensen’s mother who helps run the store, said the local community has been supportive, making a point of shopping at local places instead of big-box stores.

“People have been amazing down here supporting small businesses,” Stroh said. “So that has really helped the whole town tremendously.”

As the holiday season approaches, Jourgensen and Stroh said they are hopeful for business to slowly ramp up as they extend their hours to attract evening shoppers.

“This is kind of business as usual now,” Stroh said. “We’re in a good time of year, and people

are starting to get festive and trying to support small businesses.”

On A Whim

211 Midway St., Spring


December hours*: Mon.-Fri. 10:30 a.m.-5 p.m., Sat. 10:30 a.m.-6 p.m., Sun. noon-5 p.m.

*Normal hours differ from December hours in that the store is normally closed on Mondays.
By Andy Li
Originally from Boone, North Carolina, Andy Li is a graduate of East Carolina University with degrees in Communication with a concentration in Journalism and Political Science. While in school, he worked as a performing arts reporter, news, arts and copy editor and a columnist at the campus newspaper, The East Carolinian. He also had the privilege to work with NPR’s Next Generation Radio, a project for student journalists exploring radio news. Moving to Houston in May 2019, he now works as the reporter for the Conroe/Montgomery edition of Community Impact Newspaper.


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