Treat! Cupcakes

Treat! Cupcakes
SharRon Aaron (left) and Shirley Sembritzky opened Treat! Cupcakes in March 2010.

Many people nearing retirement age slow down in preparation to enjoy their retirement. But for SharRon Aaron and Shirley Sembritzky, co-owners of Treat! Cupcakes, starting a business six years ago was a necessity.

The two friends left Champions Golf Club after nearly 40 years of service. Aaron was no longer able to perform her job as manager of the dining room—a position she held for 37 years—after losing part of her hearing as a result of cancer treatments. Meanwhile Sembritzky said it was time to let someone younger take her place.

However neither woman was ready for retirement, so Aaron and Sembritzky opted to open their own business instead.

“We’d been in the food business all our lives so we felt like we knew what people wanted,” Sembritzky said. “You are never too old or too sick [to work] if you need an income and we did.”

Even though their friends thought they had lost their minds, Aaron and Sembritzky said, the two pushed on with the business. The planning phase took more than a year, but the two longtime friends opened Treat! Cupcakes in March 2010 in an 800-square-foot space in Vintage Park.

The original location was so small employees were forced to carry cupcake pans over their heads and dishes had to be washed and dried at the same time because there was no place to put anything.

“At this time in 2009, [The] Vintage was looking pretty gloomy,” Sembritzky said. “As soon as a business would open it would close within a year, which was depressing, but we kept going.”

Despite turnover in the shopping center the business thrived. The owners moved Treat! two doors down in 2012, more than doubling its size.

In addition to cupcakes, the store also carries dog treats, sugar cookies, hand-fried pies and gingerbread treats around Christmas. Everything is made fresh from scratch with no cake mixes, fillers or additives included in the baking process. Treat! also carries gluten- and sugar-free cupcakes.

Sembritzky said the owners credit much of the shop’s success to their many friends in the Champions area.

“We did not have money to advertise, so word of mouth brought us through,” Sembritzky said.

The owners give back to the community by donating leftover cupcakes every night to Child Protective Services, hospitals, fire departments, homeless shelters and other charities.


School supplies will be exempt from the 8.25% sales tax Aug. 6-8. (Courtesy Adobe Stock)
What to know before the statewide tax-free weekend Aug. 6-8

Customers will not have to pay the standard 8.25% sales tax on select clothing, footwear, school supplies and backpacks under $100.

Cypress Creek EMS and American Jet International officials celebrate the beginning of their new partnership at Million Air terminal at Hobby Airport. (Wesley Gardner/Community Impact Newspaper)
Cypress Creek EMS provides updates on American Jet International partnership

The partnership is coming as CCEMS’ contract with Harris County Emergency Services District No. 11 enters its final months. That contract, which entails providing emergency medical services for approximately 177 square miles in Harris County, will expire Sept. 1.

Main Chick Hot Chicken opened its first brick-and-mortar location July 23 in Sugar Land. (Courtesy Main Chick Hot Chicken)
Main Chick Hot Chicken opens in Sugar Land; Urban Bird Hot Chicken coming to Cy-Fair and more Houston-area news

Read the latest business and community news for the Houston area, including two new chicken restaurants.

The meals will be available at no cost for all students with zero requirements for qualification. (Courtesy Adobe Stock)
Harmony Public Schools to offer free meals to all students

The meals will be available at no cost for all students with zero requirements for qualification.

Houston-area residents will be able to apply online for a one-time payment of $1,500 from July 28-Aug. 11. (File photo)
$30M COVID Relief Fund opens for Harris County residents as eviction moratorium ends

Sourced by funding from the American Rescue Plan Act, eligible residents will receive a one-time payment of $1,500 to support urgent needs.

The Kickerillo-Mischer Preserve will break ground on a new expansion project in September. (Emily Jaroszewski/Community Impact Newspaper)
Kickerillo-Mischer Preserve in Harris County breaking ground on new project in September

Construction of new pedestrian trails is expected to be completed by the first quarter of 2022.

Pride Houston Parade
Pride Houston fall parade and festival canceled due to COVID-19 concerns

The downtown annual parade and festival, scheduled for Sept. 25, will be replaced by a Montrose block party and other events, organizers announced July 25.

The CDC reversed its masking guidance for fully vaccinated individuals in response to the transmissibility of the delta variant of COVID-19 in a press conference July 27. (Community Impact Newspaper staff)
NEW CDC GUIDANCE: All individuals should wear masks in K-12 schools, including those who are fully vaccinated

The new CDC guidance, announced July 27, also recommends people in areas with "high" or "substantial" levels of transmission wear masks regardless of vaccination status.

Bel Furniture has purchased the former location of Star Furniture. (Courtesy Baker Katz)
Bel Furniture buys former Star Furniture property in Willowbrook area

The 60,935-square-foot store sits on 2.38 acres near Willowbrook Mall.

The new concept will offer fresh, locally-roasted coffee; a full breakfast menu featuring pancakes, waffles, eggs benedicts and sandwiches; gelato; desserts and bubble tea. (Courtesy Noe's Cafe)
Noe's Cafe opening soon in The Market at Springwoods Village

This is the third eatery for the couple who also own Noe's Crepes Coffee & Tea in Conroe and Charm Thai Bistro in Spring.

(Community Impact Newspaper staff)
Texas Medical Center coronavirus updates: Average testing positivity rate nears 10% after sharp increase

Over 97% of people nationwide who are being hospitalized because of the disease are unvaccinated.

Spring ISD officials are hosting a Back to School Expo to prepare students for the upcoming school year from 8 a.m.-noon July 31 at the district’s Planet Ford Stadium, 23802 Cypresswood Drive, Spring. (Courtesy Adobe Stock)
Spring ISD Back to School Expo offers backpacks, supplies distribution

Officials with Spring ISD are hosting a Back to School Expo from 8 a.m.-noon July 31. The event will feature free backpacks, school supplies and food distribution.