What’s the biggest value in home staging for homeowners looking to put their home on the market?
If your home is staged when buyers come in, they're actually able to see themselves in the house rather than you. Sellers have their own personal design idea, which is important when you're living in a house. But if you're trying to sell a house, you want to depersonalize it as much as possible and create a space that is approachable for a variety of buyers.
It also helps sellers to start the process of kind of preparing themselves for the move. So I like to say “prepacking” rather than “decluttering” because really, you're just getting yourself ready. So you can identify, “Well, yes, I'm going to keep these things, but I'm going to actually donate these other things.”
What should homeowners prepare for when working with a home stager?
I mean, honestly, there's no prep to working with the stager. A stager will come in and take the sellers room by room and give them suggestions and ideas of what to prepack and possibly what a stager could bring in to enhance that space. So [sellers] don't have to prepare for the stager; it's the stager that helps them prepare to move.
If the seller only has the budget to stage one room, which should they prioritize?
We recommend always the main living spaces, so that would be your living room, your dining room and the kitchen area, as well as the primary bedroom. The buyers are the ones who will be in the primary bedroom, so you want them to see that it’s a beautiful space.
Another thing is, with so many people working from home after the pandemic, it’s wonderful if there’s a dedicated office space, but if there’s not, it’s a good idea to transform a secondary bedroom into an office to show that it’s possible.
What interior design trends are you seeing?
So this shift is to more creamy neutrals, more textures, and using that to enhance the space rather than bright, bold colors.
What’s the difference between a vacant and an occupied staging?
An occupied stage means that the homeowners will still live in the home while it's trying to be on the market. So an occupied staging could mean that the stager would just be coming in and bringing accessories and art. Or say it's a young family and they were using their dining room as a playroom and they need a dining room set to be brought in.
A vacant staging would mean that the homeowner has already moved out and there's nothing left in the home. So stagers would come in with our furniture ... and rugs and accessories, and just create the space with our things only.
What is the average price range for your staging services?
So I would say a typical staging consultation is approximately $225 for the stager to come in as well as give a written report back so the homeowners have a checklist as to what to do to get the home ready.
If you're talking about an occupied home, that has a range because it just depends on the number of items that you're bringing in. So, it could go anywhere from $500 to $4,000. It's just a really big range depending on what's there.
A vacant stage would typically be a living room, dining room, the primary bedroom and then accessories in the kitchen, and bathrooms, and that starts around $3,000. ... Another big aspect is outdoor living; people are looking for that as well. So enhancing your outdoor space with a patio is always a nice idea.
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